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The secret to surviving a PR nightmare in China

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
In 2018, Dolce & Gabbana was all but canceled in China after their controversial marketing campaign (above) created a social media firestorm; however, later this year they plan to open a new flagship store in Shanghai. Image credit: Dolce & Gabbana’s Instagram In 2018, Dolce & Gabbana was all but canceled in China after their controversial marketing campaign (above) created a social media firestorm; however, later this year they plan to open a new flagship store in Shanghai. Image credit: Dolce & Gabbana’s Instagram

 

By Marc Einsele