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The risk in China’s huge influencer economy

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No Comments
Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily

 

By Wenzhuo Wu