Many brands have been hurt by the lack of spending in China during COVID-19 but are hopeful it will return once it ends. The reality is more complex. Image credit: Shutterstock
The post-COVID-19 rise of conscious luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"75725d5496899c520057b378d84363ad","s":"c709b9a6b5284abb"}