Sofie Lundberg is senior content marketing and social media executive at GlobalWebIndex
The new US consumer mindset
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"93d7e4ddbf3dac23c4a3374ee27e4174","s":"006e8ada87761fd4"}