Despite China’s economy recovering, growth will not be automatic for most brands. Image credit: Hermès
The new playbook for luxury brands during China’s rebound in 2023 and beyond
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"1bc7dca2827cbd6713f53560f4c1a8d0","s":"a38ba0686157c782"}