A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
The new digital paradigm for luxury brands in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"c1d7b9818ec401cd63c26b2ec05813d3","s":"d44c8df66e7db273"}