A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
The new digital paradigm for luxury brands in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"69b79e4a7e0897227e100b568aa0e229","s":"4186c559efa5418f"}