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The necessity of customer intimacy with today’s luxury audience
Posted By
a Luxury Daily columnist
On
October 18, 2023 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Daymon Bruck is chief creative officer and partner of The O Group. Image credit: The O Group
By
Daymon Bruck
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","iv":"8cceffb137a7f9c64e6c7811711765c5","s":"f475b4d7290b6ada"}