The good old days: Why nostalgia amplifies brand collabs in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"084ca72ee6d5ac9e5206550e1f613014","s":"bc9b9cd1a1813636"}