![Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program](https://cache.luxurydaily.com/wp-content/uploads/2017/01/Catharine-Hays.jpg)
The expanded power of context: M.A.D.E.
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments![Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program](https://cache.luxurydaily.com/wp-content/uploads/2017/01/Catharine-Hays.jpg)
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wEBPlGhjTffzOE7fv2qbkFhogK01C1v4tjUmXIAbWmvJmTGHMdvAdWHgjcQbyWBsIPUxj2SOufx5Bjq1E6AuKKGY2S\/GyKuAEndZVyi+6aUxtZGa29fGZWgigw5LK533q0TS0\/hgw1tPN1t4QYb2aD7MOWGKUwqBIuV4KlyEZ8ap8Y\/7eGkZZOHdm9OWLcvN6Ni1GE9A14f2WckCiUXYfTMm91N0p4EgJn57rweP6fg0ZfhP1Dmj1wXTxSc4lsjQhqMDl\/m368rxk3Fp7lxMYn+fT2DRD+MxQdplKwrpA36k5rC+LOa8tDxoSUBqBFT4WP\/0pJzUJJ8Pkw5p6g5kXym\/WKd22MVomz+EUfCM8WFcWrwZ5hjMAEDNYgNVU3LyYJ32PJ+t2Lrc3gRkHm2lHxX9x2T3KYBWbYNuo\/G5\/hDMhqWkcPjKyRRiyH8UJSuyjQ614ozVRo\/v5bKFPEQKCFVMrlAWWrSVXRODe9pK2UuVRy66B8D4sI1luXKn2T12lknM7QA93GO0I8cbpKslUCvO+M1aKRvK+gBCHGn5vOXvpRd7xF+wmPfA5muBt6ZSU39oDDoz2+Uq89aDu+5AOplOA54Fyqfqcx0vkfe8INIR+B4WTKRy0KVY\/XGzJIykhZhodrciUVVIO\/aBXpJbMSeNjVC8MjlNrwBFxrPrX0w4L0MaTjo8wXY1NwDj9Ukx38hrMEfeJHImVL7Vs2NqxF1hEsaKNJk0nn5w8F121tsDli4xPspcnZvtpQFhaSGmL96mzAo5RqN9Pi3jWBumJLTFNwN8ek2nXKL2cM4nImODAeraF0wpyIKM3X1ts7QTKQ1ozVSweebazxoVH5vbJitR0b0jG5WLQGsH5h30zyomuGW1hF6dyzq9O3Ej6oZahLT42OMj9cwu43ye0Um6QnjVZ0eyz3NcZ6Dm17CtFYBgYsNOlj9nlHqQyLSi71qbRTdemdCXZdyrg6VJK6sgRzoG1MXOvk3GIHgbZC6MCqEO942IBjdTC1oN3OWHBUJGHtBkY1D3B4Fw+IZQqKSVsURTvqsl+PWPq13h8VJKGwK2BepIdMM7FtD3Ck8wEnTb\/d2VHRfCbisU2lgBn6Tzd2+DGGm+Ka2nvqOXXmz7sEPlSSASOk\/rVETSgzPzcn4yQpoaZepw0Fm2Em5G35c65Jeren6QOYQJozYjvC7kKVNCQ\/WK5G\/ljxDshbQuj2GY8KBTfI71wGuYd6SlaiBNwhfMNx8BLy2yUVPUym1v1YcH8XztVp+0t8qggCZHhZCv+vHTGr22u4NTmwOYuOX5nHcCvO0SmIX6q\/AsA31SSX80VUHLjeQ6uwp3xN6D2zHyaXCpjyKt8emjSw8SQxHo1PoxOhJ1lSFOXASGJRiStEYscGITRsUOTQSSpOli2Q0oGY59p1qlp+wLZ\/10H9BC+Pf8OkZrBPoxz2SQgrb2r\/eVy2mOTzsw1mn1xOJXWOg99kp7sRuVltpW3EdbxevclsE11yJfIP58n63EH3GlrdMwcEZuRBiiFt890h7gR813MiANWwl1wt8\/NRDL3AOkFIJoAQ8o1QBSLsTCqMzeOVucfaHoc7U+y637qpSv8vuD3QJ5Cc8YcpYiTRaM+xL3SI79bN+5yiFOL2AD5jKieGz9vpGcCQOXE7Lkzram\/bTaL4+CyvNwi7VKci9Lr1TGZemTN\/PgEbfGrHv3p9pYGm0TfFGwYbujqSUZo1dMePhz89vZcLWGqwBXiApPuWQiNqyycq55AOC\/lI0+CpvGh1uK3mjH7lF0SU84fRr6knLbpYWWQXIEK6mLDaz1onuylhPSd4XS0vyg\/K2uheGjVPBPZDATjuzNijHffKMOteWETxWSlhSbc0inkYtHzrLdaLCHtNsCvO8gIRh0mWizGI3BMRdYiwYoqmoiOPNA45XdWNCudclCPIgGGeEi7fHhJ4uLr3jNq8NwRUv\/AtbxNiMk+YtdP6eAh+ElR2NkbyOwDUW+PwVpQ9XdPSyxC29wwTepl3EmYVrYqhKcUGQ\/MWEXLB0F+HOGPmEFGCXG3XRa+Po0xAiPBz\/jGRuA2fRjt0w\/YYCamGGrr1D3jTpPavrAVqwvK414b1pl1\/1c4lrLBZbKUm0eoyTIW3d7NkZuWVFBykuddBdErw0vcqwDB+6HHRYwyiTtjn\/lC0lEgGp4dWeqMwd\/lYUFotSekl4a9NDnZwv8sHGE3scMV8iaA3lgVYFKuAwcoMNSs3dkPXPrub72Jb0Gc63qAH5lI56EzM3zl7\/TExLPtg0t08TgqwIxBeRU3zhGKkSLhgp63IhqSUfZY9kKMXfM4fyuOBtf8rk1eBCGunWJdje6sgtK\/W3ua7YxSYYK5JG57PrtowBmGlGsL23C8PZQcKiqxrVqgcsgZ+c2baPL4hklPbKctBSkD84uHBwj7OhdFgPMRozY7AIxvA55EiF2PgA9QenPUEY5CxVDWPI+7oI0BSVmhrEfwi66I4HffO+PikvOf0vWHBvCkOygzJK9ocKy3K3vB7pgjg4IpCq1vWtJxSNUkxb+G59Sa2lP5e0NQ+9oJ+gTmu7K3vmdb\/8\/rlGoAJkxLOrknZiZl1TyibL\/\/z3G4AzpusZPlP2KEb6oQpNYeZH9uudBCjIK6XNWCbPd5ctF0BFSAeAqpW\/bO62Hj3FpJ8D5qKNKt+IZtTt6+sdiJEiDybyAtZ8elgjSC3bHsoB3AXpnPXB3OYrvDC7Va23dQvOEhLqHFaworETSQaLv6m5\/3YOc8\/Y+NT5BtSXtryo+ynAMc4Re2A\/hPpRstpfJujQ5t+2kkGxRG\/JZnV6eXR9EcObBolWEPZWLDRwNPhn0s1dMPH5xL+15HrdP7b1naM5F\/zgosIsiuTkmOQkzEH2SOwoa4oiecVYynZqwGhePTecNyzuOyCFJg0C\/tQgsJ6A408UgJ2Zei+JRrBSgXgOeXHMEQ46lDzhyo0ONF+KCePYmfYZtyf3NKllPdW26Nr32qGsR3n0PUCVmgGGKwlVW+Lr\/Obj\/VfAVd29aoIOhbYlDqFjd0jVaIXJypem7M3sl1KmYiFFZZZTpJhyPiaYJxhnTnm6ZcyaLg1ntOH14R5Ynzf461EIQZN0jzPucu1ErVNEDyU49jmScKDPVsT81usS9Z5TFH3LEZM5cF6kUWK14zKjAC2BF1O3zjVucF\/owMkGvgjgpX8DqOCGFLEH\/sPjNT9aQsBz3SmuRFC3lHNFPcOJ1ned28vRMKud4tNmTQQiQIz04bh84\/NDOKVhtVnYVP9XExK7W5DS1gjACYy7X18A7B5td3Ta6i3I1KybtrBeyxdeb1p3jqpGvfNM0MnBciayczfUvadr0dlnSZ0GnF2Z+oiRv1bggn0Fu17C+q3ih7bKfO3FIbjvChmNjbREPnTIOlXX8id8w93hlu2+GG37i240TZMWbAbMy8WKK\/5N+dWgjJhLAoofgLz5stcBXcpxObsXZsRlVwJPW9YGDve7OynJgZnbMnxZa3k2CJAPI59DuvVE0zdyEsGvgZ4Tl6HwWZb+XoX8+YWWxFoc6cv71Iv4PB\/xycL+ZdEVJKEXfzTniCY9BYDXYNxMtMLK29IPVL4jHXIog8gfIMXgOB2jU+m9XWruYbwYC3TmiWyyOWIHWHjgp+MYMAP3rohbf02d5qATRZtHFAR51DQ9TdkxDIwKc6xM3qquYLrY1I6kkCaVMQJd9qmpojcmDRLrdZi8gzGCapmQhRMjLq9eFzCnjSjN0pMgmFd5ETEOK0j+myAQ9QDvuSaOJCySmqUol8h2ohf9cxZDW3oM\/SAsK6Z8DkpcevPc6Rkp2EzEf7i5W+9TtDHwb2kK1LwK\/ico7k+6vGDKgW7mHs5L+DDhGhyzj0KItAcV6pqr6XGKbXgg5d99udLMJMmEiKMqH5zXFTB1EqSO3h+LuteF1tF1PqFFAFp5kBFynYl+JPaH6KBwvXFcWE1xy6JJileARx5lS5QzlB4jV3POzGqTb77J2uK6kJqUbGL5q837O4K6nskC7ZegXnr7ou\/eSROEuSUVDOJuTYSnOgEWXbnRh1A9TVvMiTRNNsPMXP43iRtfHzYdMskuTc7e98esI9cj7NwVE7qWHQSjmYuzbWzBKIx8ufyycYoxLdKKYwhEDtLhCeG9eNcY1DdYfNRCfnwXY+g7e9dEQW2+LZh03hmYYOgfiLC+CA3FgjNcqb0ePegOOTlsw8\/S3jr+jY5Cbi9QssR+U4B5oO\/vhW9KlZGTSxuCATiXbPsm9\/xxfCIaNPtYp74n9l2rogL7gAEpFMumG9luXmCi6y7wy9lVZJ1+C4\/1foa7JjbHHg8aYEYQ3e35rjeVfftMpDj6BIqFvonuPY0Tt6HUKsSHOvekBacMB9K8RsiPyLFpO9xU4W+HOYi90vuaSjm2NKYUs+C4ousT58ZfxS9+ap4eCnOdlG9tALgS6jY2rsiDe\/7jSi2RZOJ\/x6Kj51310jbOGnlqgJrZVh1r37thSSgA1q+n\/udwPhpNjvN0+QyNA0Ly3Z8Jkh+Eela9A6luwqUP9S9Wm5Uki29w9CYYPgGLTCwGQypl0LqCnYEzP877DbtaOzxzbXLQ2NK5JBHl9W34\/FmV0icSGb0\/S74Mx02EACFTBhjqFT2iY\/LHVqvxVGhEWHAmAhiFgS+zeHxYPHrZc2eicaztvpHkEhbgKvzshZgGW+vKJDYLFtBis74LsMCdoYnyjz8Gbe5aezONPw7NVkx8Iu6mV+XxV6EocGhd\/aY9ARlwnLQUdLkgwbHcwBs+Hy4FoXbxchwVDr2d0fi+ceABKyxthQm5Ylwp98XGk+CpwP2+znvkvr5J62evBi1YAE5jOGlWPxHlOE\/DNS7CLOswPxxCJKkcJiht91Fg6EZGPmF2L5JJR9CtKH6VB\/n6WOJRb1RlBgwDX9cjXYFfyzrvVC4eo6hjyXLoID9QkQx68P\/XmujHyrlEhrRhgzR9QGkuf\/WblirNwb2Tyilk9Opufk\/4ZJEFoxaX9tykxDCygrN2B1lfhNAIAWRs5Hv64sa65HnZU1qNmyQ7C2VdSZT\/SbnoIQ4nCK0qOdCipO6ZJR+GHxXrzZErIIgA5Hw04DtOF1eeI1BnhxL7YlHb3bXThc3x88+E22ZUirGz5JXaFFWL0FrSl8Cwtst3L8eYsbQFvOZil2h9E3agFmSj\/s9AKrBQJYkkY3gPrYW1JWbyP39r2K20FXPrUAbbISQy1yPTOsZt1ml2VMmp1ZibhMEY7Rl5gL5LucxiUX34vWoEhpntyc4gV0vquhQb1T98\/KtnSIbyOpNLYfM0P67dfFynkrjL\/lcvxuNEOakB0pHFAlzDR5TMu7uVSAQ07SipFZf9tn\/lfKZT7Czi1rbW+6gH+8fEAbHMWuulh6dD0L0t+JlG\/m7O+zyEHSbUZ5MtexTSpqjGBKDtjkDGWr63ZNseFRPT+JtQ1f\/5FYX9xMn+P5i9tiFpzbU8KazGAqcfQyefyJiI3PvlXW2UROR97m9C51TRLHVq9Btb+PKpFyqNZMEezCqYDwvwArjQRFHP61HJ\/tOjn2OqJ12Es36BhrLvc40UPiRGw5xkkOWKXXnD2gYzIXuemDoSkReo1xV3m7pl4sPHAW3LCGHgu1o2gA1scbslqTD0EEgHJ28Do75huRashxjGQNHNMHzZfge\/tZaev2FRl9YxVWeXgv7aHzrvPHjcWv1DAiZmBZY6vOaZW+QO93wITX0yOsoJUzQUaSX4KWcTzMjnbAgknKpqXQhtTLGl00l1Pid4SdB7qrd4FHZLTJt2o3YWxE3KFaFw2CoXD8Stq5d1mdsLQEZ8rjlFiw3AgSE0GfjfPkPESD8ocQ\/ckI8uE+J2c3uR8xP6rrlNzgq3xhF6fG9l\/gxIuflQf3rrLUlCenIFglk4goOtZgMNYdvARfwybMjia1bZH\/Rt\/EbBEFNlqeLV9sd3cV3\/\/9OnDDs+NQ7Nn47SZkNjkJXtfM+IdS9+MS+xrYdrP9Xu5aoRlTHVNohTq38cpcS2NR0yBpZTomLfFRzBPBvRBh3EicsFSmgXc2TlAHI6HS9b85fln4JdsKPCKopDwQUpqbuqa8ZD40JassmEQc6MNhA2NRssfXlPU36tsJtVXWOdGFzBzq6YNi\/twRPzXcpNiu\/lYSgGe+SuSWsezTttFQpg3dHKe\/PHLvHdWY54ujxAXVUEaHNsqZIss9tZglkiDJbfiFRYs9NW3wH1o9NOpYRvNi1Alrj2V2N\/KOnbi1k7WxG+WJ5q90awitD0IWwmK6kLK8bThPkf9RUzVpIRd1bZRYobPKA4yWhmhHoa\/AJxwQOYqeaH2nXiR2wV5XVUx8+G6fxIRUlX0aWp0LiXBA\/4kK1BigrEIoYTdp6fmzyZ40NncuDN2\/Hmbj\/eRj2BVDSBVuDAgQle4caAhgz7G+vYmkTC\/1OXOcwf6gZjkbeWFkeI+iFSpN8gXsjiwBM8hvOkKpzIoGBXUPgdjz\/OgCKlyP8HET\/7LK1A\/VEXhAjXNspO54n4e0\/sXw1411ZsWZE4siwtele\/t7unHDcuMPzt34jDj16DmId5ls\/cv94LKdoyFPpEZJnax9cAx9yhuF\/cO\/Vqt7c6FGzZNxToqMwL4C6oK10\/w7PuNoQ6vx2vuUJRV2BNd\/oQGmtv+kmFxnnJvzFmXByD0ACugj46VS1KHxLmgjN10cvPrNMGSuBxzx8XWnw9TStq9XRqp8mOsjJoHkzw8cixz41xgTlGyP5v1XcqqcTrRaIYEpFZZsi+LrOv8r+SXsb5YvyHL\/zzioQiW+\/V6GbiXqSmdBfaAt4X6X5KTawfOX7zaAO1IGyDTtVf5FWhOElR0AUJTgcRg1AmmqGN+zRmGBEVhQl1Dr1BeHNfhLSmZ5i+aH2xd+MEZY4gMEpQI\/sGCLRvpIpAXWklPd3\/VcwjzZ8OAAP4\/Ax2z4GgO4FxTQiMeMI84QPE6ERDYIiHX3ExPK1diJoKSwaGv+xwhDmI82147bbpcqr4h1gzPryFkQPDG3zGGV2bVJdPBEy3bkMU4iyO9jQ1QuDqK2NmiCbSzpAxDufrAdDJCcFYnxovkOiDilCXWhRV46NiXf377YaAveKlf2jH9YnQzcdpMAlkBJMt906FiR5rMstSiYGwxkZY2BeREC0ew82+l0fABBAIop2A\/PCCNpyjvGWfDTkBYWu6FGQ13uDkS1E9C6VbjShQA61gzNhjssw4WM01F1O4vL2\/rx\/7MEP8U3nbD\/PinU1XnF60HMphj7kB1mIrtctwh1CDtPfcOA\/37btInb58gQeC25wDRm4bZyuVWfqMQxUnVPivLdxRhF3meEltKYTyufRKLjUZYe7RoaLedmUgVenAJ7OWRJ4Rf1vphC6Oafv1Fez9qbVX47TEt2MSfUxyn50TOczOYmuoFEHQiCWVtPXqfZdzdh01PhhB1oyKiJE4aNHDUDszdZ6HQSpqTzzX7cQ6+Yjj877qT6V64GO8fVy3iTKi734sJ0JxwRYJwWM1oyUfIFO+2A0hFCYotV1HDkdQ4IErS0Uxl0vyMpb2FmDTrgw8sL1YABfoDk59O7rbi8RVQVi7ELJU2A2TrJckZO5oKX+pojuJXv3f1IPT+u5NycjC2IBlxpYS6L0kvDKdSso6uyAAlDQcgP5BHzjUxAUbzeB+uZP\/FJ27fgNxVwScAOGxUw+a5gf4b+D96gZlbwxk9l24Liwob1tW59zNV+NmTzTgPPsL6ikJPgitMtgiek\/o14qB3MbIzMH0v1wS37uL1CQf5\/UCrdQo0PGNRmjmnvNV1htKG1VZpqhrwKc+74xSJbQcsKTr4aIWLYtjKuP4zOEkqJE4mCUn5LPnpW1SU7wyBJX7unwZFqkZZgMbx1Hvny6\/4YEi+3qUybtgdVvhO7dbfE59LNGcvvwjZTX1JGtg1oYE8WBWu4xOFuRgiRrajNIe0NqZegEDjH2qVacUlqz3\/ZydQr0\/oOARLAi7u4TE26T001GrZHR7U78NjrBO70hofhNAHwllnPWgrVGx352kJWQzpC2WSO87zU2izjpzh6J45KGZ4ZrVFSYPNu3d6DZsLOJaGPWSrwLLSmqpB9ZCZOouA3FzQCokh6WhDTp2Gef9dC1Fs0YcdD1g12OaeP3zIbpCTPwww9oy7lZnXtz3YJBbd910SF0U5RSBB8+nLq0uhAEec7ASk9T5HAsV0H0wPT7p97y7oOkKjc36RDiz97QnAvB1V8cEMepEVe3QCsnihgb8Wh+gr4qXihBtSoIibrLGB9W60MWR7RYh0VEQayWNB3etn6C2Hn6FMpOoVEwIvWswjo5NvRuss0S+W4KpvTv5veA37GO1ovKz6marQ5OBRRWchRDBAfsP6o4a0VWtB2YVJnoImk0IA+ZLY0sNizD9xO8BSmAN4WGUFbgF6WpmWHXC7u6xrGLLcTd9xBRh\/Xm+KfvQ+wTEc26Nbo5ekj3TgAn\/KNaqUjSBOygwsfWXsax1A\/fO7SiO\/TudbMQdIFCq5znmKTol1plh+uDmoLIYekPl1f4YZQ6+uVSLjswEK636cANWAxGn2DhkRgJuirhuy5gMRz2uXYb4aqDT2uhIOelxGBlRfwHlhW1p34BY9MKzCTYjlHujH2Mq6dN38Pp2tAeQ0zIPyczhmCvjqePquhr50a1VmizCrtI6yU5GNGP5ZcqzgUqFTnvrwxGofcMYm1s7HACUwNbRXjVr661OjimN0yr8H5b6Vao2iEIJ\/DeA3bcMzEg2kPW\/+fiLc2Om7ScQqS6ywKP2vKfS4T5yxhE950M8xL6WZEoRnFN8jAZR+YmHRxybZdnutjwNdiqV8lk\/rYqz366\/ndOijPgCGVk1UW5E1SL4soQkRM5C+UMzQg0vuF9MWC979zjxiLmSF7P\/BmViVzbxdapd7dEpkQl0M70LyeFIQgHnOdMOYVaOoJWyb6arSFkjjviTKRDAIKKD43lH5Uz2ILlLMTNb02Rq3fmfI9OXGjwY5CAMcx0D7+vRgFx5vgkXV4neWDB8ppY6kFi3A8east7h1m0pZJAXV5DjRhgP4e5V5o4o1lApzU2sYnLtklxgm4NLWQE0Aq0xC4RzE5CPWCJkcNO1t1zJ0piIJlVKwBOcJZVAXeM6fCj0UOGdiWedYDePYmymAeA8t46IJ2GO0sFKP2EkMn6M4weBWrVq\/o\/N7HSZs1erDk24T2EIe3A\/QsmIer2raDREh2IB67eJq97i6d2tcOfQUKkaD16s9J6sCnYNyaRsKBHSHdi91q3Kycs90g1+tAR1KilXnz1BtR0HtVOUG4fvQZmtBw+e8iz9mZ9KQgSAX+L0p+4Qll7m5ov2iwYK4Fnhv7K8JpmiftJr2m5PXYc1fzY85uLBgf7n4yVHILront9u72wn0tdRbyFeHj48e66I9rI1cKKLG\/Pv8yIIJGnoqfrpTbudG6FlIYoijQvp4GtH\/92tCKUJVIm\/YonlcciT9GcNnSXI3z4oHILaNabBkVLl52C1b6N1BcDrtx+qshcEUh+Pxwt5ZmlibzSq\/19XU6aXWFdPiI\/c1LBjTiodBO90Vdl\/g5oT\/vwejt1weUBdPfOA7dqrsvh7UvDLzLBHSOaWJkQ2nZ3K9\/7tFxnLH59LXSdcx\/r4rR9jIFBzs+fM5BeCIOwb7sP4A6xRpWWwviZhUQoOF1dkFkk68JA\/Rn7fZl0znKUhkpAQlTpNHYFf3mLz\/jRwDKBbdjKHMHUeRbfP4Wjo7vEfMOMP\/Ll4l4e2vwhJLmx19NGge0rdjCE5mTY5NMG55Xrhw7p5DP93vHXnZHeCN+FHXwdMceNRfbFDNGleJ2lD3wiKAlgOoXqGkSXHqPYzTf1zZAFfKJNxNToaNX21bsN+Dx7w6Vc2aK6aNKmJPQP7ZM0XHhirwF8AVhJCfsefY6To11YV1Qomstc1DLqH1AFnXvwbeQmegPS2gp9zLESBHgMiHGqhewhBNFlTxwvOTSSxxYPSJmKpe0+SW+fc\/hftyY9SLZC6RQTWJdI6serQ5WTSuPijtfgS1EE4dSNLwppUlGNzFsK8+nqUpLcB3yinsvG79YfK7RZEl973L62rRjDF+t1695KU5E2tMGoNslL\/ESWP5tNL\/DepM1OjEuZ4OiYuSNo8b\/VfJ9Lf\/GCvKnWgJnG9u+5EbWrtSfO8hboiNVuycLeXBUWMsPoi9DGTfXrtfSNnFnwycJZYfent\/lBWNVGlfHfM91d2LjUQ38m2d8FWumi9Gs1qskh3mRkqHcpcjc+yopktwmaLFOnz+TIWm4LfTlmePZoVkgi5SpD6a8N\/s\/AX5V+OQjzBUu+GAw65YRUd3GUAIxtpbBG2uPGVwI7iqQ\/qihDBqkVlAAktyOYcdtPo+dNtvHb2BXJ5rIw4U7PpFFhczG+kj1Z7KUElyFCz2b9wEp3nPAxN5mAhWOl7PPX6\/Uoq1pU\/lt8pldeopMznTBFoMHfcUBcqSbOL1\/ZlghYNDjpTU3JAHcNdQVgYmMErnbGB5AoUiOpq0rHlDQseQNwfiDKKW9XZ\/sUph5T3FLItn82qKnbvMYvpnjQcgynJqWThIiJft5dNBNMxu4gFxQ6orjX8hY5wmQIr1AQCBkMeL9W0xD2PCr2YWpEZhVI70MzHP1+WL65rDNJ\/SApl91afbQcClTqDutm5iOI55ri7Zoi4RaxEQyg8kHAaq7SMfR+NQqJna5BI17BdohqFm0OcmAW459OS+uHmQZ3m6AHk9FvG5ExRwlrAVYNkXB7yEGlYPd9MKgDo4dQpCeLuT59ZW9d8UNIcToiPKFEkVlGRoDFDp\/FQgShVMp0J7jBD+PvPTVCCoJ29fxFCB19rbfeBn5DWswRtqg7bHzQOKU3OSaXRlftRoxhsbNLMzXFzRIoOVkMb1v9gdGircDQjQHpoXgLoBElFYvIEHcNxhhvJX3JwdtMfyuEYowvHUmd6LsDMffXXQtyZrXAyC5OTu8F+kcThggiQ5GjGdjOy4N3wQqkBpV1K\/RYqe\/vZTMy8bpKgjM287oM0fqiQHjjzTIoBwrjwWoaaRV37osjrRbbdhxgPKr1zhiBVq1c41AXj6UsC7Wf2dyrNehGQRczGgcdjv\/4qqZoN2mcyXnVXjcA6nWSC3nHILnwekztnYGkKbQbIrHAemmT7o97Fl84D+jaTzu32P6auYojSGsTdFQWyYY2ejKXDfYsvwiuKHMopK\/TUypG4I82fZWIalbde8LSlRtsnh3jcq7n3N1jBsOz4ByTxfkwlHRkr\/2THiE5ftR5XHugShK0xYDhwRsDOJNqxBVZIbFpmlhOT51BYsPyTXePq2Lr5WmYd21rnlskPGKYokatP7OYwlHe9S9Fu\/KqCo4ZD4geSHseLTBIaylkKA2aynyOrjTbVZFNLI2yK9KilQSaywDyqStr3RquV\/0kYEjWlvDHrZijInFuDXAWeRwAGgFcA1Vx0o3AV79h0Bd9j279w1ZEiiv2gV\/h+IAVRBrR4UTeHTs9njZpjHrbRol0tHh6E2LfLaKMAy0XT21TyxwVnrvAx5I+L4Dmsd6zBXsPmTqnOS2x+L649kc9cuYzjPRTwM3rxqbq24jUomr8OT2XzIBr\/R3L3leL0Z5Ly92NbNXXgt+AWGVmZVse3zBCwIhf3yggMkd0lMA+X8zbNkXU1T6kIQfgQL96PpDMVTxLYGHJn5x416Fvg6jBMr6OdMOVtCsgmEunNOEqDG9E8eBYpOZYiwGlO6fMH61x6oLS3uZV7xTih6lcPqu3DFt6FooR1S48nGvqLhcoVQPBhv0Ioc2FLS4l40MnVIpCbnQwLMH10Fk1Lp6KFHEwlMJ3\/\/kTuUtPwblhLFB7xOFlxwWWecayfcWPzjwv0nMEb7R1VVcxjk7OrfYiJA1\/IvFHV1GYYOJckoUT1rsrVsUitOcfs\/UjG6MNH6RwcyuBb0y8c20iCqWnLgwY77y9rBa5VUFzfas8qdU4wVH2MZQ1IkOoOIOjCfbWmhH\/I66cPQ0xvn418dSimRtVWyfefu1aXuHlXHklkXTRr33snMUq+Sz2ubmaqIaLHdfFSwwHuICHg8bZGbIN3g1Jy96jE3D+8tXJH+cvzVbCVkDx70SQBLEhENHvlp5yu6Srs7wZiIag74FCHm8atyFrHUcsGdiDFvo++5C7giacgIeCsnDU\/WhmetrRxvC8kSLRFx+Hf9T4V14J3jgWmsVOVFlvhu\/HU1MZtLnuc0HmPteNsFyBmRj3f8pElqUfv\/hl8Sbio+YB9TgRcRId+bdJ9+W+s0voL5oRJ1oWkqKIxsa3Mmbqf7BgE52MrCQ0HPWwUcnZPyYJ7TTi+WYgcokH8PBQIouVY\/gHhLBJscueqSOtc1cLSUMs6B54Ow1byDQyTD8GEhxm0kOBfetrQfiykK3i4vIh92\/0YD5QYTPaYOcEnVb10NSP3gA\/iEJ9qi9JUkWg8nNRqRMZTvu4tqNlprTOSxoIX6hn\/4mXWNZFezbPUlAG6E1DbeumDbbzI5xVNQYmQ+TwoueqFCevmzGR554vn+pw0tL3qwmoPI3EnG5jBqrARLEQ1VHnSPzPBpiGZXuVtWsF6ccRMzZCAjD0wwdzCkqrOaekeF53bs1ttsEWyTWJmsj1qz88IS5ZHr7IrpvWCgs6d82oQWFtKgO+1WmcYclHlYNGUSCsyAWxuMpRtaxUuVqGCl8ABoC3jB8HanYstlHtcvD1YNSp5SVAeh38bsWXMHhin4Mz\/EFUbIUXIqk\/DypueN3jbVfgYJTX8Qlu+OI6djBp5k9C\/NiYE7AcZ9Hc3x3TiPrWwKfyhORJ2SL9l+roTuVu4An5BMXh3PSYWmIyE\/PDMxgDOxzfiUnB+OqX8o\/3zS3W7W9Gbq\/wchaDKkLDyOvVFyS5yPCX7gSsVHC2ARJ1ps9KdOZrKrVCD8gCVyOHTdGYkPUPNmoPP3Blzp7DIwuFQ5KIT+67xu\/FiR69xVzJ4tI30g6i3SBtjuHLrWKzpKUVG5ch1C\/dN3UOdoCUoIuIx8Y+6IKmWn8Wv2wUFix9d8xAKCAh8hk\/+2fwFDwQdkfgW7ykUvmUbicMqR7u\/3pmdssufkF+WKABxXcu8LIol+JmOr8fffz9HcNWqiAseH9ITBmaBDRcsNfEhdzNfuKvhdwtUeZFsRifzd0j0yv4X0zZr5rAjihzl\/DJKfMf7P4jPUBtpJY0ThSDN+JxYE9UsMj7yYh9ScMVUHktJtts1EtyJbTAqU0VGfbfGVjvm4ITB8U3IcrQALbPEgAVLBbJFoS\/FWDhO0delwvg1soJLv0MZGfzlDB2Sb6Hu6SSNW5+22Tv\/9VgOFDDHSdSHu2PDHl\/TXn587m5AsMGozEXv\/nYjvcNalVbSvkkxQeE2mUnwTy3vgst8wvRwF4wTqlJ3vrnxJlXHxq7vP5EGwDTV6Rgkf\/F2Y9\/hXUnTG8xRoHRkNX8XnsEoXL2KQ0yPdAfUr+f\/6PR7o0O6Xdb5O\/adnwAWSuY0bMhejlaZtAL1LoJ+fOR5r7pz9dENT3DLX6S+sqXmmzrTyvOt9W2pXVuo4xBo8N5kvOmbyJ9G3AjXlTR5p8siIjilE44\/0i3ie1wiFCEMq31lNzN17Bkx6ZjGG+EDuegeDu+tKVl2t4Uvad4F6ppzgb3KbgCHhOxYRx8DQ\/GbyCPSa4Lmyc+FLm2ZGrul2ebkoaU5t8\/mTNEtGJMsoTvp4XaAjP4FyFIFz56U8QS\/767IvaN3FTZ8Z08g29moNtd3+Yn0QCBn13StX76H4ucDOOaO4QZelgVwvZDVvUd+jSX5fVh8a+UrPGMDid2v2iQX0Nb2Kkt6pkeeXcRFdQiBhIss6YNOAMKX5Y6doRB+BrT7CnRYUEP8CwwhdGBUiJ2wAx1DbnRrT8oBnybIiZ9AzQTCr9J0NPZn09iC4D6ZFjaEVV0SID9mHSN9uDPpW5smF8nccNDSK7ZQo6V7t2GFyIt636T0YBZqTFoqM5cWzOJRxKu8L7E7z+NducaS\/4KCS9IkRwCUuA5u70nTo8u+IoeARb1zNJ2+ukqqxaK5ianVMvjcfikG7j5zHi1lO5lwDJYBxyHUqKYDIsuSvGx1BLXMl5qibr5Voyhe1JLQEi0gi8ferUSypqjVfJB0vLlA87b\/MClxg1a\/nPL+kPKfY1+S3Qjiw0NCN\/xa7sJo4Rjic6R3nbFaHBXt8CDqqAt23Pgjn+GvJQ7MggSM\/mHvncP6DNP9U0v8kyzPkMFcVitH\/BiQaiB4IPBieWS8pQrtzVogohTkjmGBFkzUz1XPqAb2\/a6pFyEftHPvkLbIYuqipdY9aYxdA7JxUUFwdGeSsYYtdsNfMmuUQaKnfmGToeNV04k9\/Cutd83o\/HZeCkgNF15borr4qOvaYUYVrJnp2SrbpOUdn9qW1dprgt33\/vwbZSQ1z7tUkul6wERYNSfdQCSpgsPAF7l16fAhuyOzbfPVN\/B1VxPOtJGhwGPc9I2d3N8ZCyciVCi2NVweyuRoMZqH72zaNGa\/LQClkQMes2vHuGUuPxZUPMOx1LBhdquPom5eoREFZVzyxCEtQF7Y4u7yhMYJDtPqXGpABDBJNaXsv63Kxm5S3Bk4LE8CNC4zk1dKArPhT8RoX5oHrC5XZoxhUczpywYImgulHX6GYHuah98QgItoJrOIcgJoHF2YFcMA0Q64yIb4x6KM01GIGs6WWtJsotvxNMzImjg5FpGAY31Y5M+RuSMJ0XGB7XU8c0Ee4v9C35Etj7jJyWJskh\/MlordiwAc8Et+Zb9I2S3mXzVXEC\/KW5DXQDy3kgnNBR3Unxd\/KmrPgz8Us+DxsMNGIq8oO\/G47TNCmOE5zS1NGqJWyzRCBV2it+0UZVGDkquIludjyyGiOPFePXC3FlczGsmb1pTVZoaBisOb98zmZpnZOI\/n7K\/qbfjN+FpquKqzkNrkaFd+SwkmQFcnNXq6OCn3Sz9ffOOJiRuDcTKtz9TEpHBgOFI5tkcAb62U2hkiKjRTjre0a3Y5MGpzM0vICYA1fzzCX8ouUSshauwNw9ZBfNgAtjKq\/Ro+zbO76yz0aBm9pOYi+P5ZqRQVeQX3dGQIbD\/2p4gDwuzEYto7ATUuPtnJQgPQvocAWo4YA8xyCoOofZQYQosH6hG2HpEkiUjJGivHbIZGw\/IoCqTgGN7UY29WSRD4twwF8yWPX1nO\/MK2rAbmVYjx9kG83MmtGONkJszd3uZg0HpK4AAWyh9wmTDyKSamoH7zsIz3z96R+4zY+J7ZEjZsl8Nre+JDpxnlDhtF9Y8WF2H\/JjkwFiLWpnYriRFyYcztJgpXz1cd38+31KgFfCBMgXukxYttTjfgZa9vgX8tlOf2XqE3XShhgFoX0jhGB6UlqzdFURDXI5Yjk081qnF1BVx\/W7eKIStaEj3dBxQ04LWc0rFt\/X8G7s8vQnKml+qt+4b2hU\/989cxz6zHwkrb9iAOICkfZgcIe7D\/1uRuXiXkpsIkRN0fN\/w\/BAXnWMxXS7aKMjTYdGXbuZLu6ZSWK1NapQWfA8XMKtVG56R0CiGy\/iVQbq4blrZOIWtPda+c+jT7DbSvmsGHdrK0CqMIvRFWHlaBtWGGO+q+aVJBCPYzZ1GMumtda2xLVIhHpgyujUi\/+A1L4CHWdQbfL2aesL+J2eGFtYWX5DnU1p06T08ratop772a49vvxARW7A03zSwMExtyibkKkBcSlUm70naqjkbKkXCoD8wuTVC3GfSWB\/X4YDGl4qFF6TQAApDU6P6U+ivFEO4f0tOs=","iv":"77b3d72592d879b88a1b79a62829636a","s":"2e723cf0c75e7e48"}