Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
The expanded power of context: M.A.D.E.
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"05c040f964a1cd5359bd991687b71576","s":"65084441ae2b2cc7"}