The economics of mobile retargeting
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"e815353ca46ab8d8f5201ad8f708285f","s":"2225ff3217a124f2"}