The economics of mobile retargeting
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"a4dd1f5bb6a6752efd78663a3fa9e800","s":"0e7edd6a7f59dec2"}