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The coronavirus: How brands should update their 2020 annual plan
Posted By
a Luxury Daily columnist
On
February 28, 2020 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Closed Tiffany store in China because of the coronavirus (Covid-19). Image credit: Shutterstock
By
Pablo Mauron
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","iv":"64391ae5c2ea230698bce340a30339ad","s":"883d3e5b9821db11"}