![Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang](https://cache.luxurydaily.com/wp-content/uploads/2020/06/jing-daily-062920-image.jpg)
The clock is ticking for luxury brands post-COVID-19
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang](https://cache.luxurydaily.com/wp-content/uploads/2020/06/jing-daily-062920-image.jpg)
{"ct":"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","iv":"90d7e7e03755d712378a9c8f5abda49e","s":"151ad8f77195557a"}