Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
The clock is ticking for luxury brands post-COVID-19
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"bf5f8e29a364bae47025dd4d01fa296b","s":"42661f8dab0e6e92"}