![Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2020/12/jing-daily-121620.jpg)
The challenge of Chinese lower-tier cities for luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No Comments![Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2020/12/jing-daily-121620.jpg)
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