![Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou](https://cache.luxurydaily.com/wp-content/uploads/2021/10/jing-daily-102821.jpeg)
The birth of China’s cultural opinion leaders
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou](https://cache.luxurydaily.com/wp-content/uploads/2021/10/jing-daily-102821.jpeg)
{"ct":"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","iv":"cb41650746940c836d513d8d0c93ddc2","s":"9653ff06741d149a"}