Aurate, which last year raised $13 million in a Series A funding round for its affordable diamond jewelry business, is eyeing market share in a $50 billion fine jewelry market. Image credit: Luxury Society, Aurate
The big fine jewelry opportunity
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Jewelry | No 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","iv":"4250bb4b04eaa9219c8b8e98f857d789","s":"2609a2760efeb970"}