Laura Borgstede is CEO of Calysto Communications
The art of B2B storytelling
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No 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","iv":"258d9cfb2279a7c46e2b4bb691fbff1f","s":"e51907ed870bb22f"}