The art of B2B storytelling
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No Comments{"ct":"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","iv":"ce70c31dc89fb988e7694b6c513884c7","s":"30a31687bf0d1cd2"}