Environmental concerns are becoming important to young Chinese consumers. But how can brands use sustainable technology to meet this emerging demand? Image credit: C2H4LosAngeles
Technology’s potential to make your brand sustainable
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Software and technology | No 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","iv":"12320c70f9d5c07628fd3981d86bc116","s":"cbf26b6a03000529"}