Rowan Kelshaw is managing director of The Luxury Network LA
Targeting millennials? Experiential marketing is the way
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"O6pyiTfqnYmL7I80ceGzhOFhuO6SZYmGG24qaMYYFI8GVWGDmUhzZiU3QWaH03z9hzgDUbuq\/6TYHILX+0STcYrZzbr9E+KdlgVzZ844eJWhUeL1MfcxV2Pwhw1M5kV\/DnMtF2GnX2GiSe9Ys+34IVD6ZjMedUUFiqZ1lK6kX9QBy7TCwWQX6vSwTHWN1yj2wVnckinJcFuovbsHSMj6I9t9KzerOFs07Yp4XWMNeHf0YLCE1RWEb+mCGWrt5RkC+qbdU27oxPvDJXZvHWBzcqyu2EFCUNaD54fEZPTIBpgBybmRlNlbG9hQMC9+sm9vY4LGXFrZWd8kHFULYFPxOpK3qzkgCQQVvukX5SJ5hj3Eb5q0e6Eeoo6fcjVYDekezYAQeaOXBucDSp\/cnt7pYsUswx56g8gz7EdU1p\/fh2GqYwTNg9Tku4I+ZiHvk+BI60wDH+0wiTO9RjV40EeHp3yVYSEPZtQD+bnc\/yAJaNiJl41g\/OTAo+0yawCKz5KjBGz2AQH\/HTqIyLqHXak9Zw15RHtfIGnhvS5d9s16UaTnBTWpMivDcP7ybCEMGRTXE9gdbISbOOSuRLDiIMcwb+JVRhS8Ft9pjx6Z7mxGuElVks1d3TDBQhCBh0GZ4XpIJZ7mGlUKEyPtREXR6U5ILl0FKZqmLHFGK6qTmtVtzNg1gytpF3BPncMkByNQ6+Bw8rD43aZcpTGcHKgDfyNE8Z+Ou9IO6M3OGvcf2+qi0s94Uzq4Mf6smnHnkg54H8KMdmPhJDam6brpy+etkOvsTphATFwuTKrU3Eabwx9VyscsYo4ICGv\/CDyW\/UhvvmKg9aqcyoEUpj5MU9C5wxO9yz9LWs0K9iaIPyn7jauwJlCjUIxwaqxO0Hd7RaedSe85xAIyBFmhblUB1bXGcVKUld3p1YNT+lyvgPT+CGngbffYp7ZunSfDHy9cAwbZsCchCXZFKlWWG1LhiGucBlNWzTxKFrEfmdNfP61Hvxp8bxJ+dxQ0M2IDbQqi3HH9uLOXHhTIR3bIbYEL8iOSJRPMhU5cOcz0MphpyxiTwyBW+IYplLt8nZ6eL8ZKDh2wgWQjRnRfmGSb9mgHCqDMNVI9O3f2zl428dVFrEvLKlOBdAt77uEIaE2xSKMylgI8Gyz4uPns5oDvgvoJ8f9qnAXeH60j0Cp2gGSnUmLN0mk1S7eNyw+TbAlFokomQtxOtt6JdrvP7nQ1DVg0863mKUyh3YvijlqcVAtQvWi4xpv1h0QRxtJTOrNt3LhTVheLZavg+WzjP3Mk0rehJKtyW7WjWy8aIbuwdd9zyYcu0vvITkJQvuT1YSFryjira+43r7tymKUMvPZSq4R6cTFIQKwTWUpYjAmF0gv4WxbP0IU9y2uUR6I\/Orq25aywv5Qxo68hCFLdkvU8vmZOCTOsluTTtJCTT+F\/TDA9FgWlDCjAPZ6aYo+VCFMc9pGJx6h6CAs3gqvU9JHutCduQZQFRHlkm3qyH5GlYonbfGW2NsYIgOCkaOZ1DQdgqSUU8RwOXmtdJ9EY4b73FL2YtVebxWyRcI6iLoxM77yFYdklWMzUauI8TbzXX0j7JtRxnQYci3MtIBqbFVnHiAefDDtR2aqaH2yDddNCgkpDVJnrMPCqvVA0tnCra6jeW0VB9oKcYC4hss2Zd5MXN2bHy0ulhSG2t20C\/GcWt3Vm2i5f1u8ITY3fc9bj\/pJJ8uGMeBDVnkp1\/RblN+fTaS1rr7L10h8QyC6aNJMT4Jw0OS1p+op3RMyjfLZLOvcIW0OFDrsX+t+iLcDMrQn6998MQLQ1y6MSgS7BA4GfRW7ZrachkDkX4IJisWZpxLJ3Qi\/koiviJjOXA1zfLZDDJjCZVRNghVwfvAyYAwGp5F5HTBaLkQxeDaTTzeTtkAhxoDdoW2Yi\/Y1HQ4qQH6fhLaZOVffktmUYtfpnM2wUXHCiEknGmi0QUVwpFl937gbrcCD\/zJ1gxgk+XAx1enEcRKL75d\/VYvl31UQYwVJ7dT9ntgwLYOo35FskIinQkiIDLUSuyP3tb9ntIFSv6ANu4EMVR4CTrwkf5Gi0oG9z9XanLFR2GEVp1r8qRGz54poraNB+grZqX07zlXRPktL+eezZ4p82f9OgCqJcTWrzdJhp3jIH1vzDTaZ3TxqIhYnnIh\/Vgwr\/BUXXmvMH\/\/JmLTnh8ejDG6j4r+Umw2QextXJLULMxGs6D8MY2KDN6gZtKxFcRYhu8Czt59PB629ytmsbqEO9DjaMnf\/pmcHm+R4rZvb9BoNwVwng90A6G\/YXPWweskTyV+QKHYg0UsgyM8ZJcYlIGI84lSku9C7SRl+Z4NGGCP+dO4QNW8ZopfOeHBuSYWmp4Nra2bWk42Ty4LgM6wdrLckuoQLfmCUAIdeGcCTpo0Ti+DNcji75BEz+pxWpu\/dx3KNCwNvrJWuRHeJtc9uRxYE7OuXZOWLSOlru80AXH+k5glYHgDHTkxGI3tWDNFsst8ks1ZrVrl7lK5ug6RA8LDVj2dSMlOQ4d72uJzvr8bUvp\/akRw1ujBigso8XBIS+pAhhaNG4j7MrCE3ZSo6xLwdZiHvo1KCoYtsDZp9WHcvN0lzj6tlv7b4ETXGXF\/hpUSOOnOZi6hFX9tCc1j8h3N0yesa63K3kbbxySO\/oPx1WjEy4zS7jEQVPwd6sO7jw0braFxMuJZUfwddK0hZn2ITBu9\/RE957UTmEmrPu+K\/o0UVOcBVUiuuBtGTh+VxTfSVDKeUvBIV8bCPJWokvBVKE3pHdfG0XqcOkZ9eooCgwPInD43kMJUnBY0tUE2kbJKX+uiiqke2G6B+LLZx73MEzTv+DDGtzHVcOxaJz1QCtrIBRmBawmP8tuHGBk4G2pN4sRLpEW0FYzXwlHRx+ZPK+R+7mJOYgwH8P1Rq5PbqpEF1gjTIQcJy7ZAf3ESvt4WKEGQX4NQMvy5+pFFMVPZUVhFgRX89rSGR2ccdOxb3ixS8XJV6I3BbIS\/0W3AIsqFyfNY6YWLw\/KAxZn9pG7coCkCI0k6TdQV3C\/\/Qr3eU42WfQJHV9kVtLLebOOUASvvTqi5sNDVjQVyEsWkFW3TSxLkBg1NrbaqRIW8pV6QMqnm\/XsTrj+U5owBkIl6H3ekGSK5sp217cpylKHtY6QrXW4ZXNo4\/TNfzceIVulKnTbnyubVi\/S7yv1kFaze5g3thYO8LRd2XWJo4Ax9\/2gjG9zlM8kpjMteGasSdOaTbUn+hlHllCq\/1yZojN8GcDisGVJGy1Q1zzDVTYijEhwfi8bFV9yuTd4LdbPwruzXAtP+8W2swUUPxjEGukKt83z3VDPjiIiuGtYYrIufKyOIdZJyuRpTAQPfA+hIr\/Cxc1S8oq4n0b0lVU6JB1xbJzVzeSytAn4k4tMR+vhfquOUJShx0AAkD0fXymgZK7uq2KG7AGUjkBCul5dsVHWkAd7VHr9a9Ed6hXamfZKOz\/emYdLTDUKl5WuGzYEmxAlaYDd07ulFKCr593oMygw3iH3CVJMfwiOFrtIcTs0qpJFkuH5XjCGL+LDOYszvasnTPQq2\/lAnk1ly7\/vxqJtEv6bKsyK2wLM0sUgVDCFzYLNynGdA7B+gAeYg7kpvrwdWRhIzwa8uLkA3hbWK45lFFZP165RyGUE2h3TqkIr47Rq8gPx\/CZvlBTZiP4J3cFUlfu+6GUONhxFMFiyySUVMINQvP\/ojT4C2nxwRa4vbYdMX53oi+8\/oWDuxch0lRnYmX3ZWlpZjjvhK\/2Y7iz60eSi+boKtgvypPvJ9PPu3HwuFs3792KC6jNhlcPAELntxHnXe9rymo7cWXwhkZuWIKU0Ctb4ZsrVIRwZml2c\/s+QcYuL5cP+d+zWMU1fe02g7Bf3w3mumUGkpRUpa20\/xWNJWnAF66d3pu3m9RfS6gB5bi+2+rEhRf7iX11bUaoJmh0NCe4T7+3Kn2E5tnlpRe+Z5gBgFulPbxC2X+hHZRJMK7U7\/EWqw8Gkjrv\/wFkV5Hdg3UTqUECZOAu0JlgULVHQh5UWaN66RfZD3nNjNZCH5MR0\/L8h0YF1ZY6u6xk8HUGMt48AnzHs0Rg10p+zopc0m0SSmnXlfO3yefk9ANJbpS4Do5TYsyhKOOIRL4+AHhkqDL0iVheCsItNI8OT19D28euCUhD5O3mtQmRIWKMalvnGjxUFe5Qjc6X8icLoF9TWsaPun5fx1IsHmiybqYuNiu37zplLSr1b29wCIp07IWZ9D10ZA0DcFIzQ8ACbHHVSTz1lpm8zOdi3WBcOAoBYsIqpyfSzkq6Max9HLp4CNS\/RnyGxL1w47sivAR7bFKzqEGAyQrlsEKNMPFB8FKnRmhd1UW0xrBfu3bxrOyS4O1c4LS2uo2uUNHGNx\/clK3hu7qBA516l+NrC9bRP1abrLxHEbKPNaQhBkgK6HwXEkFduMgiXjjCLdwH8iVGWrA34btkPiEprrnQ9N3T48xrDEaWq5ZjYcEMsOUdR6BJOhxQKBGlJBhvW4UTW7GihwKzWQW9FvnBeFSYsJi9fQ8SOZzXCJ8H+W8AmbnTV+azK1\/aijGIUKJVRSVt0aGqLnR\/LRKUE+CXn3h1jBHr0qche1LfjK4r6RQRhCs+xiXfdoTuQD+HqdwusEyMLTAWTMz6SBOVqro2hZQJbnTNGvSgxl2pO063x7Vc+RC99NZgaPGRsNGgqCFwxpQ+UmxEUyqIMkctY9S4E3842Hmsu0eoCLi+","iv":"bde87c620cd846825619d16eb20b57a7","s":"b9f5ed8b32b211d2"}