A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.Twenty-nine percent of tablets users conducted mobile shopping over the Internet versus 22 percent for smartphone owners, posting a 31 percent to 28 percent contrast even for monthly usage. Soon-to-launch iPad-focused ecommerce marketplace Coffee Table commissioned the study that was conducted by the e-tailing group, a Chicago-based market researcher.
“It’s always a question of will they buy via any new mechanisms. Your expectations and the convenience and ability of the device to render particularly catalogs and products should be a powerful selling tool for retailers,” said Lauren Freedman, president of the e-tailing group.