![The IWC chatbot by Facebook Messenger is another way to simulate online the in-store customer interaction with a salesperson. Image courtesy of IWC Schaffhausen](https://cache.luxurydaily.com/wp-content/uploads/2020/05/iwc-chatbot.jpg)
IWC Schaffhausen and social network Facebook have joined hands to introduce a chatbot for the launch of the Swiss watch brand’s latest Portugieser collection.
IWC Schaffhausen and social network Facebook have joined hands to introduce a chatbot for the launch of the Swiss watch brand’s latest Portugieser collection.