Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution
Posted By Tricia Carr On In Featured,Industry sectors,Internet,Marketing,News | No Comments{"ct":"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","iv":"0be5f1cb1ece6b99c7eae652590eee37","s":"f8d5ec93f2aeba56"}