![Swarovski watch, part of the 125th Anniversary Collection. Courtesy of Swarovski](https://cache.luxurydaily.com/wp-content/uploads/2020/02/crystalline-glam-watch-5537961-jpg-jpg-2..jpg)
Swarovski, known for its cut crystals, gemstones and jewelry, is turning 125 this year. To celebrate this milestone, the company has unveiled an anniversary collection in a move to position its heritage and attract affluent consumers to revisit the brand.