- Luxury Daily - https://www.luxurydaily.com -

Summer campaign from Pratesi features AI-generated visuals

Casa Pretesi is an imaginary home adorned in the label’s fine fabrics. Image credit: Pratesi/Hajar Ali Casa Pretesi is an imaginary home adorned in the label’s fine fabrics. Image courtesy of Pratesi/Hajar Ali

 

Italian linens brand Pratesi is daring to break from tradition, using cutting-edge technology in a new promotion.