By Tricia Carr
Home appliance brand Sub-Zero and Wolf is looking to interact with luxury consumers via a free online quiz that tests food preservation knowledge as a vehicle to market the brand’s high-end refrigerators.
The “What’s Your Freshness IQ?” quiz tests consumers on their knowledge of basic food storage and preservation techniques. Sub-Zero opened the challenge to the public this week and is promoting the quiz via traditional and digital channels and eventually its showrooms.
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","iv":"1f05cf02eec290f2efb39fe8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