![Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo](https://cache.luxurydaily.com/wp-content/uploads/2022/02/jing-daily-021722.jpeg)
Su Yiming is the rebel that luxury needs
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Image credit: Su Yiming's Weibo](https://cache.luxurydaily.com/wp-content/uploads/2022/02/jing-daily-021722.jpeg)
{"ct":"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","iv":"31021b45a64518321725e367f2214863","s":"bb946e7a80a753bb"}