StoryBranding: Creating stand-out brands through the power of story
Posted Bya Luxury Daily columnistOn In Editorials,Featured,Opinion | No Comments{"ct":"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","iv":"2223ea1865ea58e55b19032603e29f66","s":"3a904d98501637fa"}