Shachar Orren is chief storytelling officer of Playbuzz
Stop doing video for the sake of doing video
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"4ecddb3ac3b2b633c84459ccc1b66743","s":"811f998b195a5bac"}