Staying ahead of the consumer is key
Posted By Nancy Buckley On In Featured,Industry sectors,Marketing,Opinion,Q&A | No Comments{"ct":"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","iv":"d2e0d1c26814d267f12c3a5593201a9c","s":"2416cd9cc0f8acf1"}