Everyday social media users becoming consumers’ preferred ‘influencers’
Posted By Katie Tamola On In Apparel and accessories,Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"c2e23f32d01e35f388fbad092f664a9e","s":"540146f87dbf9b49"}