An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
Social media marketing means talking with consumers, not at them: study
Posted By Giselle Tsirulnik On In Featured,Marketing,Research | No Comments{"ct":"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","iv":"8dd33593e1b4444c878154fb61d478eb","s":"3aeb2183f95f8719"}