A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel.
Social media emerging as direct commerce channel: study
Posted By Giselle Tsirulnik On In Commerce,Featured,Marketing | 1 Comment{"ct":"1Q6AHN2FK\/TSXIJJ81RWlmwo+33hub1mm4FIYBIqnvCs3ced+fqxuMcvk2HQFrWRmFn4HZhHv\/FcJEy4498wrx4M5Wr6T4ndzXSBjTen+7zHvPwGld\/aKTopaRWYRGNTpWT0hS3RbZdPxXmn64Lmy6xe86QC2OVeXSIkaJ3zluniGQZvOVnJLTtxzP4yZe1mkK5FIhIWaeVisF\/bHyP2e3fn9\/lFkgtMBzm66GkkPqf6XwNcSPzSFcu2mQ4k5KNZFSoPdQfBtYGVMtbM8RfU0tzFtlCG+kIFwSerh\/U2aW\/ISmKNY2eTx92bxPCEso8z5epHyP\/mvULFilpka2fIpoAVPmTli3YS0zLOYtkb6wGGLCS39LRRTYjub+OzeK2cizMOuLmyXy+50dyfRT6+yufIgtgUPDmCSbNwT3YzKJL4cNITMpHE2XpBocGiMdyOTrLya6eYlGCBaf8\/YUv974ZeMWhRvph55Vn0HmIFxKuQHEMQW9OlVNCLZ\/6jwNHQoQHQmWluubefGj2FtAt9\/KGNzHpfh848RVyK0MOeSLzAGjLanTWXYn2ajni6Oh4QgnrJ4rUQh5rmdj1mGcqQZf9ANRqwfStn5fc9hJIrNx7EO2qBSkHY9upgdSs4h0o4WGLsXadEjmYno\/1R1d4cq\/kO6kmHks6DhN4k0xABMffbKK717VfSXrODjH0BogPGGx19zSnMOraFoskRudza+cUfJp7vdXsNntzl1ULGh1yAV\/iJfwDzT3ziFX5WI0lyG3GkRhuOYCCrjVDdTMUci3fulv8ACFY09iKyOM6XAjHDUT2YEUHguNvlGWF1l3IIwYx9+ubzPzxLQOnr3ZKOHuHSbwkNs3yEkX3y+zk\/RaTNRfx8Od0HlYgPA2+4xWaJbqkUDmzll5XgW7jnxXLh5aSYMH4QFjmf8\/VQeLhg12EDlXA2qSMJu\/oXZwFTEVI1myF3GceS+uW0U9m2LmgnvFP7f56SMAC6rc0eOuQQlP6LRVhpjfEmunHRmZQNJ5QJfLwZPCt9eSzFwi6cRfv0JB8PbE4qwCqHTg7NoBxQ9bDzQrX+nTJIRWjeRHNguOzA5QavqutlBj\/+mJsrs2SfsbU7UTdGQfTIPxYs9OlHRY+oAihJXmVC5TzYi1Z3C6SYO18Kvd5LO1cN84glAxAJRo13txPa7MLov0RDj5r5D9HyV6F5S1CTf0i2IdwYukF+8G5kDBW2QgIKc4e0fU42W+ymIaCpDKlYTsYGzV7HU0Et6WHGCfm12Q\/6OTLUUM5uDf\/lB2hzeTjEzRGEU4fOv9UucwNk7i6qKXb\/ZjlYcbHqBSZfDHRsd+NDivhybZb8kZzXWXRfdzexV2QdpAXIq4Sr1aRvG39ZKoQ4oOeHavZHLGoBiyn5X2qTs7+stxc5LYIsy7EMDYyyLydp0O\/gNXO6NdoF\/fmDg6mez6LE5xBuu2q6Y3N\/5xRtADIAdrkBfZx7mIH8k2AfJ4UIFjHqVLDKVwQT0Cs66JgTukpuv12TMN3OygxaCDyJPCHRehyHNgMux7ozTMw7B\/PicUwDaKHl\/d10846cgSvjorcAl5QnNiUqmPSLSECdvUAy7CMRb\/VcFfOtxnGzlbpo6Lgc2NjWbv5uAyXeVOSxHNSdOgajHvQd9xKozPFO57A8TcFuSD8IvJooHGfJ7JnXKSqM3abslQwSiTm63o43z3tB246EM\/fc4me3f0+nt9SxVLxZpir2PoI9yBlMYoaO9PIIoosFsZM4c3GAEbppCL9uMsBE46VKtwrZOSicPgG19NDgmJBri4rUpIadGceXE6oGgV70R5LvimuGVK1DTKV5+sYbtEaH6+FK\/ZSSztylhUfZZhGncpJhMdbs0sSfsqCBefCx4YTwr548iAX2G4CVgF5P5PgtVY\/iYiyj1dZSUplPqJPM5j87vX46mYOKoqIYzOTsm60BYgUCPb6OVPdCDsyY6I0lmxl\/OrAhDDhwv+cphkn8rINE2cAoytDw8G3efrVxHOET\/yImVGL\/W3hZ1qm8m2MMirnaM9imU\/RGvKaKgmw5ICu05O52fBsuS1U6IC1LnJfjaOpuk+I46O9E9+IjsY\/oCuy98po0ITth6xtlrNiuW3yx5SEBcCGohFRUc\/FBgnWjYpybrwpB+EQQS6SCsGuuD6st0bU+wwr41KAFE\/8b9uGLvWr8Dy6la7fzAKVcnZCY6aVOawpCfchTDGrS1rxA\/ItIZ6hLfBTUXqgrnbuZCcD4XQY3Bk18l\/ifLWnSSexjhXOcQSzWLxOomeiVZx8RBV\/Q90LyNNTYx4bUxacJGeTapblRPsOwu4wTjB2FF8K\/g2b+5vc4YMN2CQmR71SfAulYPw\/vtiqB+qmOzn4XuL090B8ydrr1zRUU3SkHkLhz\/j67MatVbFTyCtEeR8xwlb2VlBbzXj4K\/9\/n8VeLGO8AUK\/dazs5XxrSMt1gibiV6\/29mpG8nMhLtEW6\/zKRQ5FYT061\/hS3ZsAAz73nD\/Z1tBV67cu8b4XzNvEqKm26zIX8taW+nKMxxO4n6jecMz+0KluyeGptjOKR4axi8i4YQcgRMCnCqmug626OXUNYZ3XRVfD\/4++ifh0Q4o6ZbwMmBU2hsEBi8T5WPhIwh8FDxpj\/3yHp6UnVH276xdghlEI70f4ULrmSN\/TL24JssnQ4gwkG7Fql1QKiYAHddI4L7QDUZpJDsEYFUVfJ0dpYcmLhfIlcdWu\/xnSXZ\/\/3\/nRypbTFTod7wwIb068KUF76OPBjiy5bdML\/eEovpwJpntILf+TVYInMaENKGjsmo3\/B7WBXnp4cw+AWXJjSYswiXVzfXqRKAmqo6WhWHSNbtkMnI1C6ZgyGpoPA+AsaHf8mgqChbVk+vFISZoyrlLpW1z9afzXub6SiPlF4EielXyXIeCRhHgcMc50YayWVgwwDGsOSGR+uHwI2Wgqfusi1jKj1OF8m4YzzTAAQz4SvmB55EqnL7SeUAxc2XGpzUvzhv1aJxJTjFmHa5s0wAQoNYnFlhk1IO\/Wmz7rLovkwnVMNdJWFQ2PCJWZAvTECLOcXXvzAP3kPwudpKSKLn4PjvAq1zLsWM++qZsRSTdhlMYiFZlAdXqqv+0c+Sex9fS2f3kjdCI1noLlc3mOwndNHqVCNmMuedP1JdL0JD9HE6LBp7hSqt459NvC18dO5uHRVTK\/ENBDSE\/x\/yqIzS7REmFnE8Mvobcgu\/S6Yegks0yvhg7xeVOY65\/QPwb6trisq0d2Xb05ztIsYs8HrCotNA7KVTaUMg5HXQmzdOrJmNAHPpJj9XDAnNuBc7NIAypsWKK7PVXIvGLoxLwbJd6NA7tE7xwgaUvhe1ol8F4Z8v2ATljtxyljitBxzIEe6675D+1ab4oU++uoSyzJIAD9E1Mbi92ptG1WDUAJcroIWeiJEhkcFoj9QggFDoOQChg\/H0g59GLK6ksOyCVYMEaomZApu02i7G627WskJnjAgttAEifCNPqg+qNnDdwp6cp3JueOmOzt6lm+8O+PAgFqfjhaOifo5Ccqoi2gEbITHF7fW\/DbHRlZNwMTAQRqUKICw6DIT3xRmDUveAt1szb+XHoBi0zI4nOmutFhd8GowRiP+eUHcyVFfFMuSIRxC2VxbibL2tOSncXsP0etB+spWi+x0uQWqI5zM4\/2sYjSvNCpm8uE4AaFbZ2GUkrAi6CpGQEQ6E90K+mytpPD5Bn\/Ng+kazeLLkFDwhGHWgem0cf8Ql6S1O6NxfTLc+IOenUcC12R\/NREN5XmNDkxsQSOXxhb1Q82JiMA3yDHxO\/1Rhwx3pb796iW98WGfs4EXTXQqa1eU9d1Gedwv9eg\/S\/OEpbxjNKX3XRhXivFpAIAB7tdHOx5UNOiouBhjC\/g6IsIDuB72X5UpTYEI6ad6WIl0WdFwii\/u1JwBYcT56PXHIe8gmHyGYcCYysnsnpLUgbj5Rt3X6f6F70zxx5L2VyVUsFn4pxjREOX76b8256CiL8yJ661Hq0RKJktCGLmg1RKhE5TR6oBstvG60Ed3GsAkQpz6bQqQUzcgFS2bWkB0hNX0E7S02GvdIO4jXuCdY+Ol93T4CDvwrXtP817GfJWJiLfhLomcHei2kCR6tnYYtj2Y\/kcUYSfuDBdgWJvazIKAre0DotfFUiW4Cy04VNFQBy67yX0ObBw6o7kgVvAHxPHDJE7Ww1O6rq4CGqgZDt13\/ri4mUCvpAJ\/edsxma2izQ5dAqr8UsYh61zfjxCpCbdrzN\/H2ud\/DHp5mnD3uSdElfW\/EJ7Wa3GZRsNUxh4qhrkWfA2aqJIwlkQ5ksoLhc0bktdQ0Q6FnltBBz6dlh71hJDEf4UZUFbOWENqf\/AtA+8Mj7Txu0TtUkBR6kU8nvxVPDiLMjkKBiiESNVKQ31lO9SxYUxycKCRZn0rsJYpJ1PKo+XgCaceQqp+bpcUHk3wH2QGeAsUXi1t+ZaJqYzUg9CggbgLbBvoSt6Umnjgpm8Y5RPkF2tlBCAMXOmvFRjScbBonyplX69SPjJgd+8JFWINoRmftkWeuCZkfFh4Rxe8KZ+eUQROMZiQhnXl\/AnXIjDgYGiQOma7Y4mSDrB9YGIpFPAsX9lXugqDIjOitBVZ1ZRrjjnd45DY\/nILfTJaAD3vJMRvN\/TEpxZnHmMWXa4+6QRaF1zsRkZ5l7+zDDS5sSPETyL4R1ikgzoos3jT4IaB1pCSreSDB\/hv0QROxDQwSuVcAy0YI7Tb8MYxyIHSLqElrQDON8sBQpHHF2tOWscQGPJa0pZJylF9uNNyEI93\/OqrDSKlgXXvVjzTgaWt1WN\/iHeQ5YQ4zGdbPzxGSlBMA1\/THT3R2EUUGnT7wLVDAMDXsj8VvznkSoTcVHIUKXKZUn20R06lZ\/tO0u+xCNicJ9wV6xH0LMjjgThlMq42gcJJtE\/Rr0ryjP\/21LbFelkj4WUfYpAB3FerVWO3aY7oTo3OCsnOnxGinORm93F2irIiCpL773mqn8Vs9thb5yso8VMG+vdrhK\/PVP1CwewHb59QwelM1ElxVLHGRODP+TtuH9P3YOIFI2JvxbEgHW7A3euGWVF4z46l3otLAe1XcaD44za5WVCkgaBDT3Pi96EdURA2TEViXbcV1TnmSIYIA40Jvnle89k9z+NYojRsZqwKLTQbI+uFUIVZ9cYEKHuKoQD3rtArBzJJ31M3jzMUgo2zFRKqUZ7zdQBhMvdvWV5\/RgtEX1oAvxcI5wO5Kfc9hUuHSC2i6gK3ycow4j2ZqnALQnq9gLMWHci5CO7RBH+nhtlI+INSxCUm+JfqN\/s5r5dQnFCNZ2kjTpj42C2APZiItJ91WE6HeFG5pU7OfXXa6U0yhraoLu8dwmynfXt73dKf5rOVehU8oNRhkrewxujZ0iRY\/w5dbo6b4ASMtNxC3lvYLMsR4S8TPDdZkS4vNOK22ZvpuI9H1Zy8HsDPN4Fdngq5iU\/7SK+JMlY+\/9laNeXNuPhDlgRcwccv6aa8z85GsFa0IaF5fSIX3E8ANLciNCE4APXwOgLZFOkELdAdIXRWkIgnXxdGsrnU6t7MltmNgnov65Z3Y+2FsY58mX6IxEwF8rJfNYLQ9V4\/TOo6R1Fs4FMnYPiwuEGb12RtHcoApKJwGktomZeZg98LQMgA+LIcDbcrRsEbSSeohayrLfXaVqCgeDqjAmCNlVyjaXnx0PQoZB0uclK54seAbZ3ibsDP42xHGcOcLfdDaVEEb1eMVYAnGacCT2kBqtXIgtX8qT9EEnda0S8GmB6OJVmE7Z\/LwZ5tVE5URMbTllzTHPYBAeMHL6sM2JTgIGlZbuCZmbbhWpp6DZLlz66rl0hfwBKTkg2FigcM428GFsTMtpxfQDw5IFpbuF0B5zvFVC0dXwL+HJ09guBf6yF1I0s59\/ivse6\/hEC6rPf0cMX5by0=","iv":"0f8b2cf89874f0e28549362fd54fe304","s":"74e2e3c7ed496b5a"}