Snapchat tests automated ads to ramp up relevancy, ROI
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"28bca3b80402eea137bcf284ae2311fd","s":"ad401730c6076a61"}