Snapchat tests automated ads to ramp up relevancy, ROI
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"VU1ENEor3PTILuk4ZxdVHFfUu5crJ5qizzbuIX9CVfN2DCgPXm3WCXNdl+ATim0Wb17HRJcRQdl05olydEoZKBFShlo\/32m12oO5bhouoRQ2r6FtC3FHgRFKH\/DUDJF9JA96HYv5wjFruH12n5Ng9J+Cg7vzgQFd4hdRH0WhGk7qSd6Nx++Y5r5HACN9Xbk5CL5yewFmP+CbBzdhdFZEFWO9UpAet5n3+E8B6PU2adUtMi0OTypDRi9GT5I6vkcVDmc42MxAw\/obVDYAx5u2eulcac9RAX4ZVXprbhhlJ+m\/UHx\/tjgFJ1BEWZlM7tzD+jmhfK+KG4N4mzpO+53HGqpkqDcYMzFgk0Qb\/s1EHYKV83pnzMaPfBIVOZob+7w84dTUyPyzz2CxOV3U1wEsAXR8G6CLr3oK7OI8ejEeEB1GAwJrUQGARwF8Izym5oGB9j1X9V+Nx9gVZh+LZTY8zJL\/LKBlAAzYsXCEdGeUOJjiAHNOw5FxwqTA\/9AmoEVymc7JKz42ZHMne6EyzJIx0UvY8elo7KGhNbFCPbf9KzcH70CyvaMCihv3wQ4b7jfyePhGy1ZcMjY\/snXQgR210LsivxaAIokSRmviy\/WekQoHljppTUjnZ+s+iIa1MpDw3jByvXn8R21OFpydJK1n5W1Jg83acRhMW+POrZi6iFE4Hp3lGJZY4vt+EfdV5rbAx6XccO+pJgk1fnjZwHQU3jYenKDh3X\/pyYtoE5lizJ7fvbjPLGcqHMwCPQRixsEAwGtzcCLPhR5KDnU2k1bOaZ2RlBre0dSsulmWdnwOpHRiEAJsCA1J+7PMfjO68uHO1cpOpmTB\/FMpsAg8ex1i2ZRW87O+75RWJZxJJitNwkxN4vROBdxISZesG\/7LemNu1q56XwgnafWDE60LwUrX0kEIdjj8t7lrVxspmbFgPWMLWAJEHqgy1Ni3FMCQozWAz70m9ssiQ6jrVyaiZZ6+x+aV4y29hqvNF4MemTgfSMD9MOZekGagxTpwaOG5vTF7oa7QHlw9Bn3z33QaUR5TmVGcH\/JXXJf3JH97CrHQRZ6apUU3ZS1lKoQIU+tOgDeC5HwLDWlcoydhlhexTD9nD4L7cVVyiSPwQg+Q\/q0a0zIY6N\/Ux8gsf5hMUP+knx9rzq5+g7B6d40zD+\/JZ2cOF1x8t9d+edu39e3R\/p8dXVMTUwtVAt\/2OlsbuBe48m+1+r6cXpVx8uPvXJyeud\/VdR8Vwz7d6kbKGqO\/ifayiA8i0usdcM0nIe44OeJJ+w31FGH7yHPniMYDV3DXJTTPEBX+md6bYGESZwUbKae2kSOVW1k+8ztZNpzJ0tmacpczEz+JrwDSt2uRLK2RQf0rn1b2t\/it3doHJlCzb\/5ZU0dmaXcmkfZYY5Cbq2NLLRPKlMuwLUN3RDjqEVLwVvn5H2dSXvYwtx8givIvMXM2Wx4VFo27nr23fLZ0bzRiMSoOn6P\/8CJoFPndrKfYp1Yt7H5BV1AaG1y4lAkBeo3K9xUcB+r0CdyktnLpwaaIBUxKTYpY+hs5Eh9EEirkNor9iH6f16DFmeIBKpyvzjCQk90KYEl1\/b98FgiYtKQE7Tz1lHjhmAmvmjOxpQ0IE2gNFhA2KE7DbXNXrmjoqwl5tqBOY1Z4t7ivJJEhRS21rvoWRUMXY\/casMjLqHrBHVh3\/NPLaRkWVHLXE3YNw+pzfWbpo1U\/eHwpNJYETi9m7N\/yooAfYOhvO8Hxk43jT8EqudIM2AlXgWUgeABOJP0Y5PJamM4MlLQM8cGQRaXObAQAKSW5WFBvXRTA2TOFk2\/4QT7Timona30sYVAQpFDH2ekDB1De\/+mS6LfNZP9Vv0VjtD3BMtdAX7HZdjLzrdgBsaZVkAwoSzdKPrKtpF3QqDSs6tsY3ptRLkDPFkQQZ++XXcmlqN6mZ7UVH5IXZUUHGLce1h4O2GWFxlodAPw08lxqYdH5dwUEuy2BZW4Gd8osZqZgAUWqzXOG\/17P78Bef2+EOb2O1EHjnyZdxdxN\/CIk87MFJBdBVGwKG3O4B69kVuOppLvPScW3mC28DB1YxpRmGljMGkJG+vl0vSmLZf16q6qocLFQhsK4r0\/0KmCf29x8N90Be1lXzJC6s+B3BYDjhGHNlLk+xxL6n8bP9O3nglVMEoywv1ktTKXWuzOJqhYxUTyWt3dS\/60Ttjy+hzUDbRCgNcd\/WKvKL7XNvFLfV7bCZJIIWcSwe4mvYvyuh4fa+ztODCjDuJphRXMqERt5D1BmetMNCcTE7zPoMTiIY5CNGwHpmUEYPcliEygBIkSKJbTEH830MxU+mXYFc1gjsYdNXDF1VU0bgPsdfIbkgRzN2hRcsIlW+juyXNSz5Ztk7sUxk7LklC0YbB76FmjeOLX2etKLhUITvrDEtRMrIEUmhiz0U0b3H3OgGxgaRZGGHwuiRfMvsxfqAwAAx3Cayw38PanZJNAk4HyyCKyvwvuesTqpS+o1K5bC6jSnCF4pZge3WT+TVIpNc+QLGVJYib\/5bSDv5sT3FvKmd1QTzIk+cWuG31HtRAhgzvAdvVa0jayOyZZhiGQZscvFMWW4MGlImMMrojPNgUgG5NmX8xvIYCl\/D\/rJJ+4v5zqDDO1P\/\/ymYxiPfcbrNr06b26a1JzAFrxm8Jw4zs8inygarUlM1Ra7uOOigg6PosEExxmHDm5k3KTlObeAgehaSaL2eZxC3KHixilQMrZoK1LhKlySPvT7ANpgmbzmxjVrErTZ5GWYdYvxSXw+9T72RSq6QyiL2qgnRWWptxOADXkw\/CpEqCPMHRKo5UBHuwUntuvSYxgd\/vxLWNslEukL\/KR7DpuFPHIup57cgLKUKMwsYZ1pt+dmLWmH1ovk8GqPp0wpdGylUYoBqV4JCIzOE\/V0\/tga\/m9f+UyPRhKXJaKZSEtuHh1cxcYiABM8GMwVioUcyhcodMeFhpTIwN4moCv02axVk9zXHLyDJcg91ebQhAVjCb0+NGoknMSB5EkZ+M0AxLT9+8nth7q37fIJdqEHkvJQQk6dNhktwz87iR4Z11KBThwzC4iB0IVLqNHfY3moUHvltg+itZUVJ\/JwCbFOLJuLpP5lofNuUjlUU+dqX5CGcyF161L265ZPqVOeQUYWef5ie5swhAtOVsaLYbm\/hREGd1AW\/\/wjANHcOxbFQa\/XlvDBo2FaVAzOUxbbjjrwhapuk9s5cIgKH4uNcEpbxhgbbyt2Uc4i9Za3RyE3gwjkK6Df1UNy1EnwCb3ax+BEpoPyVtYIIVjUP\/j6Q0aphRjJAmB54JntdP+S4QW858pP3l+ski1VNGlYTTXJgYVYI\/BSvtJPOhg0wTHOhqhDOW4GakSYuZgTeLeSRU7UBepT6NSQu5g8iMPYtX5ZXd6kGSCgaDl7UUVmOkGRpTuwWH0C1mOVNlvmiGeQYXO1FGnsByIzLL6Qu7qxaui\/1HFCGehXxOM1ojZ76yjoitXLViJ+ipaQ\/d0S2JUMUIrSZoLS85+e3itu3beKdkgtr9TUYo0o9GdUXVriZiw9vqIsObTUGoCs51ErECRpfWKRtD0+uZkBpumy3P46CZBr081xNVAi4yMo0JnLOkCE\/hsJRX5U\/n8uzw07sp9sA44e8XidRDxln9QkEnKrrzZMHtgHcs8D05gKACnSfJBcNtSNld2OGeBD\/wbYhi53LuWU4XSfE6LPlX24p38rfCWDKfIIkmaTC9Ocgs\/YmS3EQ18BsoD9qhE2kpGqOs8IUC5GLC7JyhFn5LRDTkoJ\/inDjVY+t+qTJUYB9PIrjGKadtwMiH6NcyAbWZhG7RD5e9bWuEqKJab0ALYE+ygoPsycSdiAgq9fS8pi5ei1CsmB5mqS\/X+0WUHhwwMlsfbkIYBrpX+MYxl+1A7DVd+JUWcrK\/wBaiGKm+Dw+P20ZDYAV9ipNfIjuPtkNw8UA7qpakODIbwE7\/5ptPpIUnq2LCBW9V37Rhmgj6oJb3MMNxQNwFhMQiJF5P\/7+Sjxbf5KEAgfpHpUJpmBF41ygOYcxBls\/I8FjXj7jkZnaCPcogthK1j4Wz6f8XDGd1hlN2B97sDXSue+JEpKq+kp7G75L8z046Mye7Ch7c4hoxIjK6GOM0qtbA\/N5uRtjwuypDUrenpFTXaG2rJfcqudSMB8tipQGBLqkGBMTiMv7Fvi\/jBtRSVYZZumaQp746G3F6ZyK2o3SztLuIPz6EtRXp2nW2mlbriQS1LkzVO+jw\/e8wxRD5pkUwKgT78KZeh8B8OgtZ1hD8IqHWH+TxbwRq6NvsJTs3ihyf1cURpfDctE23RCpyvIJIdTJExxjwin38YtfFqVynPvUsFNO8qlXQsmIfIjknsODk9A4AVWfbsqUzATnvfm+fK9CqEb52myGtV\/qiLa\/XUqo2Q3J+Co7Gkn76hQcfEniASB5ObwLGClhsOHSgyH4MoRAUGOs8RW4BkCkBZCvEBroZ5Rt8KGH9ZqqrTAezpRH0HJEwkYWL596BI2u677YgrcoTMlH7TdDHW4AVdsjytaj7a2Xxb7ciCxgpvrZbiSMKR5VkvopTVYKRgWyqkOyWru4lW1BPfAqkgF5qfyuwTd9+3RgxrURagRnDE4Tp8SBsbtGypAcPzQxYdC3Ru71RIpqJOk1byJsrv7kgyxa8Kr1T3JCKIqWStkkYoi7QCwtk\/LSVxMXwP0CL0ZLCPNzUZlnfBIZdsQzNGuIfUST\/bHvWB1uNtniGtIvD\/oYvGDt1ce8J3pnmAwRMhEnLZ4oHoRmWnV7jqpiW8Voy9wvtQygmwT\/IGk7XXRm9iXUozvhsJHXIzTfDkQ6E+PQwaGN8OcGIUQXNlGkwUTchuddGd0\/GaOYNyyc\/fIsoMEbQmG5Y4rlcaaAUrE91F9pSGkOef5x6RFxykJEeE7pNhJq76MCkgPE5rF1dmHmPM9rBvOzPnaCHhdrLJMxVsZuNHXqTH2tv++\/+aTN4\/PRuV77A3tXq4\/pWza0RnMWTJjl9EFthalZnzEkHQT8PdmXXRCMr4OzGNwxOKKdJVNRfxR3LpwPzUdVP3y2TH5DU6A0inj8EAyfzVuig9DoDXQKiwVekZjM+OJqkkuag0DjN\/yenKptrn0goZ1I7REEsKL6vyQbB2bK2agI86FqbReVulQhtjwyao9Rs9Kl\/zADW2y91rwaQtw2+QpVzy+iSYQVcWmXdFSCYqusKTxsPi7ibdnly\/OrDhlmrpsaIuymgwBtZ4+SLcLgzV7dP3VxFlPtt9oiJUWCBwKQX7MNQ4VSJs6hfdEfeS4N3eAf6RefJBeuOoZeKBATrwtIWhsJzo5D1qT+O+SWKKr5rEN\/ZPSGYQ3ge4oniJq8cQPcyP4smpiUEP5lxvOsPYReuK97B1ni3hIwmJtOW0p\/oRCpd8ZYU7ygzMCIm4zc7JFZpxbgwh8MF10UZ6IkNkeWnMe30GLdsc9BROhIHA2feXsFiBNcb0GqSwhFx2QY924z\/mj4Q9JUuUNU73N9SdRsSJYI844JerwbO8WNfeQBX5YyQUqFwrQQGeGxWGHRHt8A2Vyc9Qh0PKFKF+cOTFuPYs59LkdxtsFQwAYPK3AQP0aoO62i6IyCUkMHAtFsGSgV\/BfdjyN2nHG4l11oYSQVtx8SdS6ggwsT5uZqmiCbk3DcrFSo+si6yjOo1bo2rKT9OCpp1FTPGaWYHFcDKHEuW8fptrUGfcv+rXRzWiLGmnnNrtfT2lIXvFs\/EMINZPXGeFDUys4XQPFyba2eyhq0g+FJvmc5fhVpYVsZcDZdVX3TPZDaltAtu8\/kYJlQIdwp5grInJbfDgsqzeqd+MbvXmCVUCr7Sdhmyb63LbNFb7jzlZULI9DBDL2Idbq7Y1pMERmksl8852n2kKgcfAfdEuoqveRR4XYRvwvWqmTFFyAQ3miID18Bg1cANPDUm3ZMbNAJ6J9tQeF3eW4tKQwFo79wzEwQ4SODu\/JzkyAng4W7rKf2vtfOC8wBCfuzh4szM\/J7V4O4aGLr9fBLTU41CiWJC0M\/AKW6\/\/hBmGr6ptqIv\/DUuLEW8UU6c4jCfG\/sWIH\/4eu06kqEnne5FTKtiRuhu8COhz8xmUfTBjF7hMfDdgtC6BUlDILzP2O3aBfahQfqwPSSkN8XeoeL3w+Ys8yY1cIFfZjPjxhMHwzIcKcC2kgm6x5HCEu2RobTsKa9iMiZBf9SbH8oKwPmdVXwXJ+KHthVdZolaP1+JPGhM5oDYbnlcXbHdv+mHHr4gIfCdZUK+Go9tN7Ko5JxZM2NnZ5hBeYtIluh7PwXHSGveRHAA2TmYjjal1sKWbL+CF44848TLBoMtnLlkpfnE7h5TiVbbAxexkWz2XZxMIZcKaHRVVhK1b3L0e9Ys9\/iOyPDw4nk\/2i4vDgSFaztcYVDm4Za4B5uouLl5JgCadc4U7Iy09Z1USQSzr4DDv0VJ19Tk8Wi0J+V0PAj3hwcU4BdZenWxbzz2wgGMP8gYkXGxAf4aaOaXvzzbIOkdgcVcyhSUPOx+vZubOJHWLY4HXuXkyEK1Px9y0cTv0hy0VZ34r3c6VUnEXFY17Y0oTiPZg9DRhNo9yVcVxrVsXbQsMH56mYLtn2wDwcU3dDr68D66cjZkzpjcPUF4+Iat7IXaT\/gtOvzqo2roFyFYP+ITMpAGWVRuE\/HH1H4D7+6NqWCKhHUXMk8K\/hpGaNz85Bh0+ELu7PqtERTl71GiAWdo8bLxjqwIMFu\/SUrXpFGMghiaMZdYmUCpPc62GNF\/wNMm2oGK6hElOJJ75pVFj6t5yuCw5bhFOsdgRFx5mmrbYOOMlYeYzNy9bSAgzOK1F0OybBgSlJy5KlUV2f+N8AcoqCdabEoYiglEAuR3pmzsspG79zfod7oI04oyor37QSkBfLSdyQ80WvpsVN8VI0Q4U5n3nMxq63mYSfThUoB4hr3jLNwlL2Cr0iDAtO1KKoGj0c04tNZ0sEDxlYonBrZ8CzhpPZSBD4eg1g3www8UYTUNQS32MOL86MIAF\/7zCjwt4XRpehPijL1cGZIDLlW2hCC+XU4TzvTjKH6c5NmizYa98EE8Eo0rNPmgPjoo++VfAOm6x40h0PrXPOHYvk5S5JxQAy9uVtDDyIK+GNvGcfXpHw8e9rTLGGtKXfQ13lSOmu0RlLLXojyyRqbJX\/L1RvAUBDA7ArY+7W\/Pwji\/c9mr0VFNeIiLxcQhdOmSTgy90voK\/cNDIPVvf+VLqQhPpMgizpLjNkw2Fl4QyqFU7oOYOjIFL3LC58F+umNwgBZuGNqkPhnHkgsYbidYxrzF99COjbXWJf9dNeyENCl\/\/edi26jDE\/iDznw+YgFE6DT8U5DhdDBUHX5Z+kUR8jt9gnBIT3wbPUbXMhkEFlrTAN4miwnHhmRMpFbt6xKTdjRw39BJa0vBpV4FDV1f6TtPzQK23d\/+d63HomgnyOS3\/b2iHu7pT508ww67r2Vh8zZ18qra1M+hlMcjionlPkGB8FnaXvxgTV+odImkEf81HG4ncp23kltDpIobONOK+LzszEUeiMjYA1mYvBmyNy9UsyCbbTvbLdku1Qg2052XS6qQzJEBzjrSDn7KJHrf0I8AsW7hg2MynAGmApUxqTDHz1gmJ0lhMimZQ6DFgZzlqntakjAwcYM\/h0so59rGRwhoPYuCq3bmk4\/45GaCh50BEpNcXmj1j6U4+IFR6EfgbQe8nEHXkkt2HOyeC3HONGC5\/aUe4gxi6X0vggTAjqjnDIJMsFTjvUP60SLBwbViatVy9PN4+V+\/ztLzT80CIddN1h\/TptSBC3jZCecvo\/OYK4HoqLQXhq29wU3Cv2cvGmSwFD4FA1K2e0eY4E0iXz1fwJInBeTEzpZGVvZf+56hyREsjjgNhwKFyOa08YxWE1hBHqHgf++MN3MzM4zAsIbjBSu7XRdsZYwedm+u\/PYIaXPmycOZa8L7TS3kt\/GBn0v3ookYBCj8K6ucOKgIDsC+gLE3+gd8Xx5iwiR5TdEFy2DysN1+1l2tqkNUeVZ1gHmC84GLZcgtiVMjLf4hNC4loGUPlxrQdBMIk0u50pT+762A6UYfJsNhfl1SGZuisCABrdQQQZvlrX\/uMOA1FmC5rFWpXVZ\/GTKZwoFEd1gH9rIcl7REBCrsMX6w07msMpbRhKaM6BAFn164F191avb4wzKcaVZL1dD2rHjBrybBTJZujCePBxea7636Ys8uyf5f3GC0fE\/ekj2fz9TarhBn3yDJjrUGRqLuFfsBV3tEHmn+wnZaYf4CX9hv7gPOp8QYn6RDH7wi+\/N40RMBhp7Y2B45fSg8A=","iv":"3baf2bb468232f590589b4f73f0a8ac1","s":"aa747a56a1e83de7"}