Snapchat tests automated ads to ramp up relevancy, ROI
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"fd88144195b7a121d2d48df425a949b9","s":"6979c68aa53b598b"}