Snapchat, retooled marketing mix will win millennials over from independent labels
Posted By Forrest Cardamenis On In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Marketing,Retail | No 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","iv":"b90a2eb8e6e258aa8d0e79e54986ae02","s":"e98d02972e1fe009"}