SMS: The new global marketing phenomenon
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5d6ae608a40c011f3a5442c8ee747435","s":"283a9c9039dfb043"}