SMS offers direct route to affluent consumers in face of marketing overload
Posted ByKayla HutzlerOn In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"4d742b1a204290ed41546199bd5bb47f","s":"d8fb174b4eaa7ff9"}