SMS offers direct route to affluent consumers in face of marketing overload
Posted By Kayla Hutzler On In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"454ac6b25cfc6c08b701bb2485f064b1","s":"8a70b636048d7627"}