SMS offers direct route to affluent consumers in face of marketing overload
Posted By Kayla Hutzler On In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"2bcdbca680fd50ee26fcc4a65b010d47","s":"620b1f2f7154e52d"}