SMS offers direct route to affluent consumers in face of marketing overload
Posted By Kayla Hutzler On In Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments{"ct":"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","iv":"6918e3081cf117a6f02e311b7c0f7dfa","s":"a97a635d81f81651"}