SMS is key to multichannel marketing. Image credits: Salesforce
SMS KPIs: 7 ways to measure and optimize your program
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"a598f96ad392ecccb74b8a31f8d098ca","s":"28c2e6465e92cc3d"}