SMS is no longer the ugly duckling of marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0228d9bbdc47aa85ec137bb735dd7846","s":"3da59200172fd22b"}