![cartier-sms Cartier's SMS program lets consumers opt-in to get its tweets texted to their mobile device](https://cache.luxurydaily.com/wp-content/uploads/2011/03/cartier-sms.jpg)
Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.
Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.