Because so many affluent consumers lead on-the-go, connected lives, luxury marketers need to be implementing a mobile CRM strategy to drive sales and loyalty among high-end connoisseurs.
How SMS advances luxury CRM efforts
Posted By Giselle Tsirulnik On In Featured,Marketing,Mobile | No 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","iv":"9101f33e24928cd9956b1dfdf5f3d613","s":"73ca1da698a4ec99"}