- By Kalin Kassabov
- How do we connect the Internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
SMS bridges online and offline worlds
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a46a8570fdc0cd1ee1f1033b08d9b3a6","s":"0c30cc2069b5ebf3"}