Starwood Hotels & Resorts' SLS Hotel in Beverly Hills, CA, is attempting to provide its visitors with a well-rounded experience with extra emphasis on comfort by introducing a mobile application.
Apple iPad and iPhone users who are on-the-go can find room information, check out restaurants around neighboring towns, offer feedback on hotel services, decide on spa options, as well as obtain information about a variety of nightlife venues and activities to enjoy that complement their stay at the hotel. Coming out with an app seemed like a natural next step for the hotel, which markets itself to the more sophisticated novel vacationer.