Lindsay Pedersen is the author of "Forging an Ironclad Brand: A Leader's Guide"
Single worst brand-building mistake a company can make?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"bb6a1f4ece1793e8c24d88a05270d907","s":"be3c8989d9447c6f"}