Should SMS be taken more seriously for mobile app engagement?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"49716417dd8da6d4aec5a9c1d6b1a126","s":"bd06753cfb873429"}