Should SMS be taken more seriously for mobile app engagement?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"n8VwTpSoOlYfX6HlXI0rPfRuSizcN7X2S\/ZtOjHWkYcVKw00v3jGLgMm+HqOJGJpJrORnyVeLXCFNFStVbuFQ\/s9gNWyy2UvFTVD4jMCRMseKhtPxfg7BbsMhRDrEcm5CFANFYkkmBdNEtQrHOfdGDQ7wvJXMnKRI2sv6NR1NTXdDK8mMo1XISqoYlladPtpSTP1YZR9k9U8U7sc3ruvNtXGv8e4wndH902OQWyEkiSwsZpe6I6nhUM+hSxK7gJOYGEmL+CDc\/YxoXE+\/p56j23rJ4e+wJNPCxAw2W1G1TZBx5V3qRKhTUJ6eoE2DgOABPoKbbOMZ6wPc9ozPli3lSlAJt8okNpNKAJkkxrMUn1ioB9tgLKPbimobK64UeTWVYWFvWYueF9MqKRRSlFkf4l9mnNztmHc\/DTSoMK2GLE3Tk3dp6rELCbSqAdQ6g6pUw4U7uh1jOFkaW0rl2FYv+byjhiwH\/MZBQ+2KqPKN2LbBfOyXoziYDQGPK3BaDK3Rm22RtqHh+Dzo0BXvHui6IE\/DejidlEHf711seNuQSCybYVQ\/k09pzqVXPMoFUiMKHx7xWEOFHLUfI2r0ufrk8jxCe5Y8s5MlsHe2j1nQzRvU8F48aMq5DSuPcZIh1nHh9z2IX3IV1ymGUFES82LzaCReEVpf8p+7QcvxywUHvlLJU2y2IWZgS9qyV7pHqcpEKDH4+vmUVw3Olv6nJAwsVMfk6cY95wMD+Y0zBY9B4MRMgaewvsyNDVCA9ppWxgB10FfBWSG3jympjZ+VBs\/5Em2Ciu2XF3ZHZcRd03VFWJzNgCEXSFN+i88D48ayO1Az2hbuug5Y4FzB1GCnSu2Wuoxtns7pGDFmKUJPJstcCE2vQDwobQtxASGVPSTgZocpsUxTLYfW2A\/qxTFk5kODlJ4qoq0qk9N\/\/Nq4oFtH\/FbtacCSfTJ5PO0ITl4yrzAMNHwSdRXcSVLCO7cSgWhlsjpR3cjZCSfldvv+vew5ovKqi7umbXF1KN3qFZ8InpV6KpYrKlPxls2weInzkopz+9FGNtpBewkZXP4L\/kighobyiZIlMKt1c1q3AhA3YRFwJnnFHsPZ28jMqR1k2yyiKpBa4ZkisayXDVqBJXSN5byDeLgmPxrYR5cQDie+DaYNIfrExeFWUQlwHqkZ6BFVBzZ+9EMKlfa7ME4shGqMuI4f3OQOEA\/1ZjizdrRrJQeVgy4D4KeIdtfhIAdDIUXhm06ksbNACq2dPCVwW9Z0ihYMhx6dgA5Yespt8+QaHNgVNWT9Hs4+Wxey0C1hxSlFwgpstFhnWLoYmjmKVNDgfBt9pWI50Cm1YyqXxUYXPJFEM70MpLNNd\/WnwWEK9HSYF5YdXTlWgDnZCJcv5I\/MbrRLJ6lbpx6vlib\/t60bLtoUReexEva80LZZBOJeOyQZ3n8N7mYW1FaDsaZ8yTCq1wP0zhvPw3SB+GKPoaIfvWNGl4UsqipCjymjTeA2cYFa2KMgTqQXDcIwugj+ecE7khctOMjMdrY7OHWyfPHQ3GSU4koCcXreM24b\/RTZUTv29YZ5EKwr2uWT9k3BZ2K2r\/Juk17\/3Jjvsq6TL\/ZmNHfaiEpyCz99U4YN6wOmoTK6XAf2rAI\/fTeZbNLefQuNRS3ph2bqjv7S7XZRVxsxK0AjLZClTJZEkcU8wHYvWH9M2Oec5m8CFU7spoAzwgfQN6wUcjlKJA\/cXsFrjpI7hN2wX3ibDBjzyJmihrx8tGCyjD\/LufNGzyPyTYtPbyIt0Ir\/NW5G7CUlH2+RWibfSfD4dXkIMZhkA8y5vZl23z\/OR0E7MYvZHrauIGY5JoH91vqT0jqh44ASicCQs\/LgDNvrg8J14EKtTQeDVKjlLtINy9xPixQb9XtT3l03M\/IhfG0i7U3tf7D2uCeSSQ7O\/l4CEzeG5U9XMzHpyY+4x+kwsTbivM99vMVwr06n09h+mIfw1iovwIeGywj4QpGzVFFy12GQMuWIR0Vjkc0jyGzO08w+eL05y7vcfv\/8TIV0g2dE8ZziUZjxHPJvzSxGfJk91MzdH4udtMye22Ivsb74LywOTn46HVLnIpECzICd9I6oYUvSXaybxzPFar20+1UeK5DtjTstvN3rn3rSeEsh9bKBsXivA0u81rQc2s5bIyv2QZklj1wsI4ARRH5oFN3ooMKXLPKIYLU\/pSXswW6C6mMkQ0ChwMxXIPPV3Oz3zBO23OfrZQolwp382DQxN4IDZoNyd6F2qk0CZA7ROoGVh18yO4aWqjawMpcyvi4ArtRmhvn0B4QF1ncgAbhzKVsMXNoOV3mHlLV+s34PDagl\/YhbDDhRYYuIkCMokVgIJbs8EWEqzPH3zsZc+8RUQdc8sJgZCY\/rEQi13FSQ1aeVL4tVHLKtX9VbjmPXQhiEWuSanNIVPzllcXxiDEiSHfEoQdEOZFDzLc0CrAPCZgaYfQctuyz++xHFCQUcdS1rAl\/H9tEt60kbUnBzjJsuRXL1Iet2nSLRjPow1ZAHUGQho6cuuRH2JN2o6Z7XTUNK1piVmJLytXOASR4r+qEu1U2aUZc9yW9n6kVDNIIg9Fz28MbNYr3NuuC2DENvTj68zeQxrdP3IF9msXEJjCbgyTapgz87wQbgmgxjyPCjplvPnm50Yw5TyO08KIiNaS\/jANxYRYudGq53qHlg3UIaCKBpIAXh5DaNxSa7EceQxg0yufQATnEJStjOtDWz5kjR32fpchb\/9USjUS+6ViinVqBQl0Fs3DrXXG+jgU5aJ8H2MOCDvasU6U8f2rSRlaM9tUgTALOr+8YTJ2KQPXb89Wx7KDTF+4sEKa2KljdtwcCzmVHTyLtLkkP3qliaTB7ijMvU4J6xJEMhUmQmE4A4xQ6k\/Z0XXZxj7Sx8fKkhrf3OFHX+AkU+F8LYGfOSqjbKDcqKy9SPvryc1Gmuu+kMZFMKqdoi9ubmuRze4z6eP7EQ0wvmv5uPqvKpeZ6faj\/ihthi5fq4fqoXoxRV8MUFnWxNr8i7AYai83ekUREoHPX2Xj9LZH\/iBFfk60zpysMF2WxMalQVSnSRtH5knR3+sM1zp\/wy3mNn48qJflK\/5cXWtZc+jR8UseSmFkjN1mo0osbnV7SdD\/vsxr9mwrnxXr\/2p4c7I3rygUcob5\/IWC\/NexF9PvsX9BHQPA+PGd1rznYjFrF+GY+LLlUmBIlEbXacCWcRDtYtQ\/WMIJGu6+c4SXpT5VjIT\/O901EtIzVrycyt0U0t5\/lGeaFxiYxUOT5M538ilmC\/2uVfT2Eu2JswuO0mQdfk7oKwai3n30dSx40M3MpjwOJFR9eeFmbnq0PO1UV5+Z8PyOmu2Kly4p+W0Qt1xJq88tG93B29itKcj4pMSbw8Wa3nT5DD7ZHYCnZRELNMe\/HmcAyDM2HBV2FPMjwWkVzx63ID31iq1Tq3OBrWa6SqebVf9cb7SqABGNM3bjG5yL6553s2zYnxAZ+4cl3Up5279lCYuSXw5OVsdxpqlTIhCWqcWrFjHukSw4B7Q8kX\/7mApiMaXYRP8UULvMaS5qTU+UyYQyyoewUgCVNOlLu9po5l1XbNQhVmtuEmoIDa77YTwa5ot204lrJCrLv\/pU7KcPE2FSalrT1onhqexSxmkQp+17aI4c66961iAUPdEnvtANZBpZ5s3j\/7nJ+RwCJJmRcT5O26yc+V\/rtjJoqE2wM1WGMMwJRacBMHlMLG902ZBopaIkj2obsLU0\/GejeU49EIJ7hbj9hKh8eAFYI8khyCcnfW8EYy4tJXFUORnkJUlqk9rDY62jI5Tp48Hu1Pf7Z0UZtZJJBVuDugpCCMoOqlt+Y1HGbW2ZXpsc9gYHalmCEVJ4rFG2QICu6WPLt1m4\/TXPMmMvChjSnHz+PZELk5vv\/x81RqEH2mhAMXpGuEqzRU3WgmLAAu6WNuuT7X2wOG1\/\/mVG0DfRjimYOgKpF0GWTDcTUmDtsb6Fwbs5FcES9kP8WbSEmXrXIQQp7OwD\/Mm0SnxB9rTfa9PMqud\/htU4SWA6FSlddgWVB9b7AQ+l5YQATV7GKJrWvgESkcaoWGj1h+5Q71AJ3fyzegXX6tyuIt5wKi7Exf0dTRA+qYwqw6N6CLpUs6aaETuggnhKkSEM5VyA2eazdHvoaZvSvse5UvvlErPO8vRuvH8Q5Hzgl475zoX938yE6iJm2IUR6+YdUdePr3T9yxPn9wYF0WQJ5Lq4VJx5\/L34lTFZ\/JtyA3nDBKfWEocxSI2yEm6sWXd677EfCoWjkymWXv91aBI7yG0FdhR2VSp5YMNxUOT825lF6flyIXk7qzmKoG12\/TfqJ37qA\/TsLreYZB91nCUsiTer4WVLASnrdWGNWMtKLa6pYl+Avc3qXsEkPHnz68lp\/N+yl+aKN5CEC1SHNov78z1tulTp91qymtHcG9tqwAtKf5EQVp\/oZT10YLhHh8pPjfOoTmjqVSxnUZ3o9PPe7ZuPLB3mszoeQ5EemJvY8rfJYdszJUmFXG992grXFFDEYk1vo1ApHQvnMCIhkT89qe8MPEK40gllA5Jn5Hlr9PM02YwBMR4gEMT9oker7AEHW7ISzClj3eIovgW4HaA8GGL0NF+zi0d17X0G4\/+AslPmzNKuomqR+IbbGKxBL1Y8QPhwXqcmDyvIm6WoS7\/Q5z3m0cVumxFJ+Uf3KqzInSG8B81Wn0S505NjvLPxm0XS4kRTJMOCgnXBrK3L1YNNYJceXSEKZQqsbgvGxmP8PLF+IQUSJ5B4ltgT6sgFkWtGLGrdtWFfE5yC3dfHDS9ufbYXzdokKEBo5961lr5jfqCy0rvu6Vw2vWO127YIucCdMQQZV0uz4Yu8kHpWc7tbVe2+k9srw8fjp9gobc\/LOTUlkPPJiI+ypNVVJSoRhbuZe1yskP7zYdFL5BSIpy4aIhLTci\/1R5o\/RHsKNbhw4q60KmDQjkRCrUBNaGnivVOe2yrc7zQq3WeT\/U6mtwpuNKUciyrfhrDISuA7geRAuEJ4LZvgPaHK3rCTizQ5CZqLI\/W0pz1ZqDWUBnEGkdnjaYLFzuW2HzJ7BhM9YsTs587Wk+fUxaSC571P5Ouz5hOxqE0w4xtb7RY\/UxMzh99Gk7aUsoA\/Y8+7Ev0S7L0jdiAKpgboXq1o2RwWaghXhBj6Y+AhBvXDuKF3LVJXIQADnvEA3VRqcKYptGLK0L3kKqkFxmqJ0dy6GlQfOvkCT70lAv3dYGaBKyH74r1oAiXORXwKvRYm+koz00ibi2GbbdRa\/gWohFh7DVX5pf3Ku8zmqyPWYSCTYtLHmBTxqPtVnm1TDzJRnZzx+zKYCGY\/Swnh0FcycyuziNRx7Ad\/Mx3EoYFPvSOqGYqJpRvfNim5pmllXabL5sR4K0Eix9K1sGHXPrFEx5wOWqon\/P5aQd8WzH7pJXTKhudvWgfhsMrlbo\/i5fToIjPfmpoZN8mKrsLYwVuZ1A4S\/+MI2y\/rHwcLwKUblobA7Rk6KUaN9b+eI3Q5Hu4b1CbS7SfdaKzGnY4l1P7JLOUydD4YYMN4X4ix\/HXy4y5Nvy7EpdL+TuofhajubCJYVtKO03v1WztRY+dRbCguEr0+CXqz5FuuYD\/AHbL5sq0\/WIEsP15N7OJfQLoMFV3JK0BLbCRl0MaB9D94M5SlsVWcIg6a8iaL+0SKQ7igvIohBJStCIQsURzb926y0mbjcJvLNST3fsIIHhLD3XS+ZV3P8bZbVZuL8FMMxCDkOO7SPEbdv7S5mUeozIfdVr5f5G6RCXLCm2rLz9MjrMBxji1TnFgrdmsnDXlwGbRMsFVar2fPzJPygCMas4L+et4ZxMRm\/imL0LPnAJY5YBQP2vMasM3aIAeFV0oOPN7O92gR732DCVVxQ2mrPnAAnPrLxrsdkHrA37vZM4JJUOosx2gbEnJp0dNNTbfoTB9Cg3ZgIgHc5a1a66dn2qp5VihcRh99t6r+CXGnOSEoLYD0h1krZH\/V1wJJ7Qw85z7R1XHCDvILnK9+ocnmoBfjmhuQrJTnV99XUJFzVRf\/2N0BK14exzjUMt4Jze6z8Wg8lqq1pxolLIDATuUonlUydKA4ryiQWDTvhG2H5F3vg01pB9\/pdX3\/qHUZRxrEv6cIlhOToJThQevG\/wjpA13hdECDOzKy\/cMF3Ka4vsvQVNbzTD60lJOS5VZIBDAlaaIWrMgZ9eP3OhRBjz3bUJfx\/6yHCM6c6QAyxIyoPcIUKbJHS4Z\/cIxO\/12t4gFNz9N7\/UwTcGqMiXdow7ktJS2a23f5+ALzymFegEJrOK2nkhlv0sTtiHGlqS4+cKyIRw+CyihTwaiHhgy7kV76zVuD0EGnsdQux2gNWNpItjtW\/VHE1KKAAY+fccVuDmqd+i5uMSt8FA9HbF9eoOegmD60PZOPiEERCewdb2jBAR1UKPAHWjWWTsFtkCoDSS0IuNoAqFeABBzUJA\/4\/wFuGm7Q2fFUMmJRt8suCIL46e9NZbG7VIlP\/fisXW2lUZuPqkvy3E9rirdTQGsZyCjItRux2PpXR7BhHBjZfGCYwci9pXUtBAJKLw9kVjVoOFNtwUFkIYgSYmTWCcDW4TaEgQMETC49ZUyUdbe5KIyUSdgiF5qoDbEigweGWkfqj1Q+HUaQ6I0d6GHYzadfr3+fk788po6URyQRFkHK+BU0S4M3WCFf3BzdQ07jUm1\/C\/Z\/d5JCOfZiZrKDIOSuump9Bj370LeUnHuLSxSOk9dLWk0NlQFCZ+nK+JeMa7qxJdQz961kI9i\/VvEHBLXc42z6tdl+XbGn01dY3AxVQ9Tjh2GSrmkgin1Yc\/g9H1IysT1F0uej\/HHgTCdH5xB4rmIE47llIo6Ltz\/Dobr+Zj551TFH+JRWBFT76OdiLNYjhSV3aP7h7dj2Zmwk7LvzgV0gPXT12aR+wky1RdVjSP2WNbov8v6WhH2IM7F7lIpyEs\/aClcu\/7M+chWX9qNKK0bYFmkdKKMEBwHkn7WHR+WXt8CLSLNCrbEaf\/haePA+MF9E4oOeGcd92fKWoN86dPv2rPfnIojY0PRtJTgrr9yw55B71k6vxj9cXpJpeXBGWihuAXf3wjHRp1VATqPfnzqShNUKPGwr+0RHfYbtr3sV\/2qXFdCI1p9AFpU7jtX51ng8O+W30nDXCkMWZVgcR38c8hRjMdiRuMP6T91fpDP++6Laryrldy+DqhjcFAdlGHASWzA\/Jr2hS5LruP71zW\/AdqG9d1jQaET40bymg4Z5rTRN16tIAnjSxG36Sdd34CWCScwOVZTQT9UXwIOsX5nkk860Y2yazEJQVkiAsWPFQkepOcA2hVE6+EdbGWwhIOv6xvBvjhNb8IxWE2gzHw\/ckgwSrhJBwxqTeT8dGrCKMG\/8YyLASrEthbhUE234AETSnueiHi62zeunqk+zonhIgZ+fjmky1DZRRfuIu5jd6QCUHHmHJVRsMGMC6Qy4XztSMnDeuL3GTWy1f7RQj0rhHIHNGiVJY6znjqgzepfJzraj2Nnt6wYjTJV+TM9EapxJxnRY01wl5CwdqqLyALFtBPzOHqiSFdxqmM+nPxn0dPBKJlefptcyqGIHjjXj39VGwIIBbURFyJs8LzZ3W9pu+P5w200W\/YPvatW\/DyyqDJiOToUTE3I+x9qtRgyN2vGzVZ+doQ7FQUe79koZp\/x3aSg0Ur5DtAs5faqqDoWzsIWRjgy3wweTfNX54QdcjLSM3SrG9bQWMEOXYLjEMZ6ZiShtunb4FFINNEFUsclcHC++IwQHRLZp3Mh+wsLbMo224rCfJhI8UZFerN5sD+MNo9NNkVRHnRxW+eDNBzL+Vy\/\/FT5BpHDc57yy6F\/txoj95Eniif9BbH2IQNCfLYAMVrZHWEbzF+x7qeBBopvDdxFPogiQi54MGsS\/hnqRt62K\/Q\/4lkHzfU1JbsdSkd+PzUjhRLfZLgmGW2BvbieA7itt0JeJq\/1dcXf81So6IBeSJPgY2Lx3ts8kU0hWxZtWbCepEivQpUhh2fVnfLyKAG9CbvxH\/jeep4tfE9hsS7K\/XoutQR1DqaiVG\/CeFKiySNCAokdLwrzujmbQTHNpX33\/6W818QFn09oRg8NsTbmVOJkOZBZyfMfov+qBaft6IWySlSFb7EzTgWDCDf3VnJt\/Ivi1oA2IStACyqHb7hbMDSfLIe4KhCskfAsqkD1hpH9F4rNFoI96IvEZ1HyLaV6iA6vFVNsDNKKS4xtcKynULe96MpFSrbwqmweRdExKMs0QmHQD0Qq+VUAm++jCvFqB1vsDn9HQYFU5TFU1g5d3y3QYvRM+TdoeWG7NSRyIs0IjDq+3JOAQv7KKvZAljfU\/WiKcpSBTH8iw+BqCAa9zZG5sLwYrOD+8IlfoQXPKkHvRSbWZ\/JXLGcv7XvekDKnr0LeDKBjFuUlw9IZr+0aaYne7Yht7tiD2bubQz71eS3rwsjDUVlgMKloLmg5AwypV9\/rJX\/qSgNo6qC7XypLMph+ljDYNQABEqgLbq4V96ppS+FE9R87mmJNAaWQEL9ha+XA56WezSEDJ2GPvTphyQms8szREUdDTj40C\/Br3GgpRJgyn+","iv":"dfa13762c0999467e26c2b575742ad83","s":"7965f45704086f90"}