Should SMS be taken more seriously for mobile app engagement?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d34d40111ef9181bb80e3899c52f7b10","s":"219e67080182070c"}