How much should racing define an auto brand’s image?
Posted By Joe McCarthy On In Automotive,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"2effe617a48e55d67d5995d421d4bba1","s":"b50f579cd093eda1"}