![Mickey Alam Khan is editor in chief of Luxury Daily](https://cache.luxurydaily.com/wp-content/uploads/2012/03/Mickey-Alam-Khan.jpg)
For seasoned observers of the waltz between Silicon Valley and media companies, Facebook’s decision a few weeks ago to tweak its newsfeed algorithm in favor of friends and family chatter did not come as a surprise. Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.