Should luxury marketers move on from QR codes?
Posted ByErin SheaOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"f89e3f73ba3669e6e03a71a89e5d3e23","s":"81db6559169ddb00"}