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Should luxury brands embrace pop music placement?

Posted By Sarah Jones On In Apparel and accessories,Arts and entertainment,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News | No Comments
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace

 

By Sarah Jones

Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.