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Should luxury brands be worried about revenge saving?

While many citizens are finding ways to adjust to the pandemic, the younger generation, in particular, are likely feeling the brunt of the psychological trauma most deeply. Image credit: Shutterstock While many citizens are finding ways to adjust to the pandemic, the younger generation, in particular, are likely feeling the brunt of the psychological trauma most deeply. Image credit: Shutterstock

 

By Ruonan Zheng